peter singers ”Rich and Poor” essay

peter singers ”Rich and Poor” essay

1. Carefully analyze the authors argument in order to demonstrate the success, failure, or complications of their rhetorical choices.
2. give your audience a clear idea of the original essay’s central argument and rhetorical strategies.
3. include a thesis that clearly states the extent to which the authors rhetorical strategy is convincing and why.
4. Incorporate direct quotes from the essay where appropriate, and paraphrase and summarize the author’s points as needed.
5. Analyze and evaluate the authors arguments with special attention to their use of ethos, pathos, and logos.
6. Use MLA format for in-text citations and include a Works Cited page.

Heath Care Business Plan

For this Assignment #2 “Heath Care Business Plan” you will have to complete a formal paper
about your fictional Healthcare Business. The business plan must be related to the healthcare
field (e.g., a doctor’s office, a home healthcare practice, a new hospital, etc.). This assignment is
worth 100 points (20%) of your course weighted grade.
A businesses plan basic components include a current and pro forma balance sheet, an income
statement and a cash flow analysis. It helps you allocate resources properly, handle unforeseen
complications, and make the right decisions. Because it provides specific and organized
information about your company and how you will repay borrowed money, a good business plan
is a crucial part of any loan package. Additionally, it can tell your sales personnel, suppliers and
others about your operations and goals. Your business plan should precisely define your
business, identify your goals and serves as your companies resume.
Use the following questions below as a template and answer all questions. This paper requires
correct grammar, punctuation, and APA format. This assignment is worth 100 points (20%) of
your course grade. Points are for thorough content, creativity in the formal paper and correct use
of APA format. You are required to have a minimum of Three (3) references and your
references can be from refereed peer reviewed journal articles, textbooks, and or credible
Internet sources.
This assignment requires 10-20 pages (Excluding Title and Reference Page). The assignment
should be APA format, typed and submitted on a Word Document, font size 12 font, font names
that should be used are times new roman or Calabria (not both), normal margins (no more than 1
inch), double spaced.
Do not wait to begin working on your business plan, as it will take some time to complete.
The business plan should include the following components:
x The name of your business
x A description of your business. Describe your idea; purpose, mission, vision, background
information, and description of the product and or service. The business must be related
to the healthcare field (e.g., a doctor’s office, a home healthcare practice, a new hospital,
etc.) Discuss how your business will meet a significant marketplace need or solve a
problem or challenge that currently exists in the community. Discuss why you believe it
is worth pursuing.
x Targeted location (Where you would propose to establish this business and explain your
reasoning).
x Market analysis: Define the target market for your idea, why you think it exists, what you
believe to be the size of the market demand for your idea, and who your competitors will
be. Discuss how you would bring your product or service to market (how you would go
about building or developing your product, service or idea into a real, tangible product or
service that customers would want and buy). Perform a S.W.O.T. Analysis.
x Budget: Create a budget that shows and discuss what it would cost in terms of time and
resources to bring it to market and make it available to the public. In doing so, outline
your plans to manage revenue (compliance management), manufacture the product or
perform the service (including the proposed manufacturing process or method of
performing the service) and your projection of the production costs, which may include:
material labor, employees, salaries, equipment facility, etc.).
x Discuss risks and or uncertainties within your proposal: Outline what you believe are the
most significant risks and uncertainties that you are likely to experience in bringing your
idea to market and discuss how you would deal with them.
x Marketing strategy: Discuss your marketing and sales strategies. In doing so, discuss:
Your target market and how you plan to reach that market (e.g. distribution strategy,
pricing strategy, promotion strategy). Discuss how your business will offer a unique
value proposition and be able to sustain a competitive advantage in the market. Discuss
your marketing plan and budget to promote the business online or offline.
x Discuss expected Profit and Return on Investments (ROI): Estimate the revenues you
expect to earn, as well as the costs and expenses you expect to incur, and the resulting
profits you would expect to earn over the first 3–5 years. Remember, even a non-profit
business needs to be able to bring in enough revenues to cover its expenses. Estimate the
amount of money you think would have to be invested to get your business started.
x Discuss your assessment of whether or not your business service is likely to be
successful.

Explain how you may use SMART goals to achieve results in your internship. Define stretch goals and present at least one stretch goal for your academic or professional career.

two-page essay reports written in the American Sociological Association (ASA) style. Not including the front and back matter, the essay reports should be single-spaced, with 12-point fonts, 1-inch margins, and topical headings.

Read chapters 4-6 in Duhigg
Essay3: Define SMART goals. Explain how you may use SMART goals to achieve results in your internship. Define stretch goals and present at least one stretch goal for your academic or professional career. Explain how giving people authority changes their behaviors. Describe how authority is brokered in your internship. Define probabilistic thinking and predict the future of criminal justice in Chicago.

My internship is with a police department.

Personal Narrative Statement Outline

Personal Narrative Statement Outline
Limit your narrative to 5-6 typed, double-spaced pages with 12-point font, and number your responses to correlate with the questions below. Be sure to abide by the page limit and the above stated guidelines.

Name (top of first page)

1. Are you applying for the full, part-time or advanced standing program?

2. Why are you pursuing a MSW at this time? Please describe any volunteer, work or life experiences that contributed to your choice of social work as a profession.

3. The NASW Code of Ethics identifies six core values of the social work profession, describing them as “the foundation of social work’s unique purpose and perspective.” The core values are: service, social justice, dignity and worth of the person, importance of human relationships, integrity, and competence. Briefly summarize how your own values are generally compatible with these professional values, giving specific examples.

4. It is imperative that social workers become culturally competent and exemplify sensitivity to ethnicities, religions, beliefs, and lifestyles that may differ from their own. Briefly describe any experiences you have had that will strengthen your ability to work proficiently with diverse clients.

5. Identify one social problem that interests you, and briefly explain how you think social workers might address this issue.

6. The admissions committee is seeking a diverse group of students who can enrich the overall classroom learning experience. What special attributes or personal characteristics do you have that you believe will advance the scholarship experience of your peers in the social work program?

7. Signature and date

Russell Westbrook greats besketball play

Sports Lit Term Paper Rubric Fall 2018

Trait
Excellent

Developing

Needs Improvement
Score
Ideas-

Possible 15 points
This paper is clear and focused. The topic is one that can have different sides, and the information given is relevant to the argument
(15 points)
The topic is beginning to be developed and/or all information is not relevant to the thesis.
(11 pts)
The topic is a posed as a question, and it is not clear on the writer’s stance on the topic. Information is not relevant to the argument.
(8 pts)

Organization

Possible 15 points
The organization is clear throughout with all information related to the thesis. There opening, support, and closing are all clear in the paper.

(15 points)
The organization structure is acceptable; however, there is a little confusion at parts of the paper.
(11 pts)
The writing lacks a clear sense of direction with a start, details, and finish.
(8 pts)

Voice

Possible 15 points
The writer speaks directly to the reader in an engaging, compelling way. Awareness of the audience and the topic is present as well
(10 pts)

The writer appears sincere, but is not fully engaged with the reader and the subject at hand.
(7 pts)
The writer seems indifferent to the topic and is not engaged to the audience.
(5 pts)

Word Choice
(15 pts)
The words convey the intended message. The writer also demonstrates powerful and diverse use of vocabulary.
(15 pts)
The language is functional, even if it lacks much energy. It is easy to figure out the writer’s meaning on a general level.
(11 pts)
The writer demonstrates a limited vocabulary or has not searched for words to convey a specific meaning
(8 pts )

Sentence Fluency
(15 pts)
The writing has an easy slow, rhythm, and cadence. A variety of sentence patterns are used as well.
(15 pts)
Sentence patterns show some fluency, but various patterns are repetitive at times.
(11 pts)
The patterns make it difficult for the reader to follow along. Sentence patterns do not flow and/or are repetitive throughout.
(8 pts)

Conventions
(15 pts)
All spelling, capitalization, grammar, punctuation, and citation skills are demonstrated throughout the document.
(15 pts)
Some of the convention skills are present, but a mastery of all are not show in the document.
(11 pts)
Many convention errors are present throughout the paper. The errors make it difficult for the reader to follow along.
(8 pts)

Presentation
(15 pts)
All MLA rules are followed throughout the paper. Both the cover page and works cited page are present and correct as well.
(15 pts)
Most MLA rules are followed with a few errors. The cover page and works cited may have some errors as well, but the reader can still follow along.
(11 pts)
MLA presentation is incorrect. The cover page and works cited page does not contain proper MLA style.
(8 pts)

Total
(105 pts total)
Class Deductions
(10 pts/day with no work in class)
Late Deductions
(10 pts each day late, 50 pts max)
Deductions

Global Security

Please answer the question below in no less than 1500 words. In addition, please use citations from the required resources. Please include two peer reviewed primary sources not included in the required resources.

Discuss what are some natural threats to security.

-What are the two most significant natural threats facing the United States? List and discuss in detail.

-What are examples of the most damaging incidents for the two natural threats already identified?

-What steps/programs were taken by the government to deal with these two threats?

-What were the two most effective steps/programs.

-Why is this important to you?

In 750-1,000 words, choose and describe a Health Promotion Program or use the health prevention program you described in “Levels of Prevention” assignment.

For this assignment, you will define evaluation research, including a discussion of the purpose and strategies used in this type of research.

Part 1

In 750-1,000 words, choose and describe a Health Promotion Program or use the health prevention program you described in “Levels of Prevention” assignment. Your description should include:

Explain the problems the health promotion program is addressing.
Who is the target audience (include all relevant demographics)?
Discuss how sociocultural factors related to health seeking behaviors impact the target audience. Why is it important to be aware of this?
Describe how many people are served in this program.
Explain who is funding this program.
Discuss the basic tenets of the program.
Part 2

In 750-1,000 words, design a program evaluation to assess its effectiveness.

Please include the following in your program evaluation design:

Evaluation questions.
Evaluation methods.
Identify stakeholders and discuss the possible issues you may encounter with each stakeholder and how to overcome those issues.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.

This benchmark assignment assesses the following programmatic competencies: 5.3: Explain sociocultural factors related to health seeking behaviors.

REPORTING PROFESSIONAL CONDUCT

Assignment, , must contain a cover page in APA 6th Ed. format with running head, page number, your name, date submitted, course number, my name, and title of your paper.

THIS ASSIGNMENT HAS TO BE DONE IN FIRAC FORMAT

Readings: Ethics for Health Professionals Chap 5, Ethics and the Workplace
Learning Objectives: Be able to describe laws surrounding employment in healthcare; what to do if you are a victim of discrimination; how to find the code of ethics related to your profession; the medical practice acts; ethical issues surrounding the healthcare workplace; how to report an ethics violation; the progressive discipline technique.

Activities:Read Chapter 5 and review Power Point Slides.
Located the article, Workplace Bullying among Healthcare Workers, Montez, Antonio Ariza-Montes www.ncbi.nlm.nih.gov/pmc/articles/PMC3774428/
See Assignment Tab for specific instruction. Students may continue to work with same group members or may request to be assigned to a new group. A student may be randomly added to a group at the instructor’s discretion.

Group Assignment Question Read the Case Study: Reporting Professional Misconduct found on Page 99 of your Textbook. Your next written group assignment will have similar undertones ethical issues. You were just hired as the Senior Healthcare Administrator (Ethical Compliance Division) for the hospital. You have just put a team together from your office to discuss this issue. Your team will present a formalwritten report, prepared in the FIRAC format, to the Chief of Administration (your boss) to present to the Executive Board of Administration. See BB Assignment tab for more detail information regarding this scenario. Using the FIRAC format, discuss the ethical and legal principles you’ve learned from chapters 1 through 5 and other research materials, to present this report. Having used the Three STep Ethical Decision making model before, you are sure that this model will help to identify and advocate an ethical approach to the issues you identify and result in making ethical conclusions and recommendations. You must use a minimum of 6 authoritative resources, none of which include your textbook. (Note: you may cite the textbook but it is not counted as one of the 6 required resources).
See your Assignment Tab for specific instructions on completing this assignment.
Due: Oct 23, NLT 11:30 p.m.
Assignment: 25%

Patrice has been working at Dorfelk hospital, Va. for 8 years as a labatory tech. He has a B.S. degree in Labatory and Science studies from Old Domian University. Patrick has never hid the fact that he was working to save money for the gender reassignment surgery as he is transitioning. Patrick underwent surgery reassignment 6 months ago and is now a transexual. Patrick chose to keep the name, Patrice, after the surgery. Patrice’s co-workers in the lab department were aware of his plan and it never caused an issue within his work space. Patrice was always vocal about his views on human rights. When he joined a local LGBTQIA group that opposes a candidate who is supported by Dorfelk hospital, Patrice was transferred to work in the tissue collection clinic. He was advised that they were shorthanded in that department and he was needed to “plus up” the staffing. While there, Patrice shared with the coworkers of his recent gender assignment success and that he finally felt right in a male body. However, shortly thereafter, Patrice noticed that when he arrived at work in the mornings, the door to the department would be locked and he would have to wait up to 20 minutes before anyone would respond to his loud knocking on the door before he would be allowed him entry. This often caused him to be reported late on multiple occasions. Eventually, he was disciplined and then reprimand for tardiness. Patrice also noticed that he would not be invited out for lunch with the other male workers in the department and that often, they would whisper behind his back when he passed but could not hear what was being said. On one occasion, Patrice found a picture on his desk of a woman that had a mustache drawn on her face. No one ever said anything derogatory to Patrice, so he didn’t feel like he should say anything to anyone and further alienate his coworkers. He thought this was just a temporary hazing situation. Despite that, he did find himself distracted while running the lab work.

One day while Patrice announced that he was taking a bathroom break, his male co-worker stated he needed to use the ladies room as the “guys” were not comfortable using the facilities with him. Patrice decided to tell the clinic supervisor, Ms. Smythe. The clinic supervisor, being a woman, stated she was not comfortable with Patrice using the female bathroom and it would be best that he use a bathroom in another area of the hospital. Three days later,

Patrice was transferred and demoted from tissue lab processor to a position in the Sterile Processing Department (SPD) to sanitize and make up surgical trays. Nonetheless, his pay remained the same. Patrice was told that this transfer was for “business reason” as they were concerned that his “situation” might affect the quality of his lab and a liability to patient care. They had to place the patient care as a priority. This time, upon arrival to the new department, Patrice decided he would not mention anything about his gender reassignment and wanted to keep it private. While there, Patrice learned that the workers in the Tissue clinic had gossiped and shared with the folks in SPD that “he was a girl in a man’s body”. Thereafter, Patrice would get long stares and smirking when he entered the room which would continue throughout the day. On several occasions, one of the Senior, most respected, female nurses came into SPD to collect a tray, passed and pinched Patrice on the butt while two other male workers witnessed and laughed. His coworkers in SPD stated that they were glad Patrice has such a good sense of humor. Patrice was very much offended but decided not to show his real feelings and laughed it off.

You have just been hired as the Supervisor, Patient Administration. Patient Administration is responsible for many departments in the hospital, including the lab, tissue bank clinic and SPD. After a few days on the job, Patrice approaches you in the cafeteria to welcome you. He further states that he is relieved that you have been hired because he feared that had he complained about the situation to the previous Supervisor, he would have been fired. He stated that the doctors refuse to acknowledge him in the hospital and that they consistently send the trays he prepares with his signature code back as “unsatisfactory”. He is confident that his trays are properly prepared. He is thinking that he should file an “anonymous” complaint because he doesn’t want it to get back that he complained for fear of retaliation. He already has to go up 3 floors away from his workspace to use the restroom near a broom closet across from the hospital boiler room, so as not to offend any of the co-workers using the bathroom near his workspace. There is one other worker in the hospital that self-identifies as homosexual. She has told Percy that it is only going to get worse. No one is going to speak up for him and if he values his job, he better just go along to get along. As well, one of the other nurse named Lisa, who has worked in the hospital for 10 years, has approached you to complain that Patrice stares at her and it is also making her uncomfortable. She has rights and does not want to work or provide care to anyone who is a part of the LGBT movement as it is against her religion.

After leaving Patrice, you decided to put a team together to address the ethical issues presented to you as a result of Patrice and now, Lisa’s reporting this matter. You discover, the hospital does not have an ethical policy regarding the LGBT community in the workspace. You realize you are going to have to not only educate the Board on the legal and ethical concerns presented by this situation but present a memo outlying the ethical issues presented by these two cases. The next major board meeting will be scheduled soon so you must work fast to research and develop your discussions to include: facts, ethical issues, any legal and ethical rules, principles and current policies in the healthcare workplace, present analysis, exercise critical thinking and make recommendations and conclusions to affect the Board’s decision. Remember to incorporate the Three Step Ethical Decision Making Model into your analysis and discussion. All memos generated to the Executive Board must be presented in a Memo format.

FIRAC FORMAT Example

The use of the FIRAC format for the and CHP 400 class.
Facts* Write a brief summary of the facts requires that you focus on information that will help to support your analysis. It is essentially the “what happened” in the story or scenario. A story or scenario will have lots of information, some of which is relevant to you point while other information adds no value to the conversation. Eliminate facts that are not relevant to your analysis. For example, a business’s street address is probably not relevant to whether the patient fell from the bed and therefore, the care provided was not only unethical but negligent. However, suppose the nurse who was attending to the patient was looking out the window at the time the patient fell, then the fact that there was some commotion in the busy street may be relevant to the time the patient allegedly fell from the bed; or , if the hospital is located in a remote section of town and the nurse stated that she could not have been looking out the window allegedly at a busy street, then that may be a fact that may have relevance on the matter if the patient fell. Instead of including the street address in the summary of facts, you may want to simply describe what was stated and by whom, then cite the conversation. (Again, the time of day would be another relevant factor in this analysis, among others). Facts can and often do include chronological history of an event). For example, the hospital received a call requesting supplies just prior to the inventory delivery; however, according to Dr. Zobel, “because of the outbreak of the virus, the inventory was soon depleted” (Personal communication, Zobel, August 6, 2017).

Issue: What is the question presented to be resolved? Usually, only one or two main issues will be discussed, but sometimes there may be more. For our purpose, you should have at least one legal and one ethical issue at a minimum unless more is required. What about someone actions represent a legal or/and ethical issues and which legal or ethical issue is in question. For example, in the case of a patient being assaulted by a staff member in the nursing home, the issue may be whether slapping the patient while the patient was being combatant was an intention act? Or, whether the hospital is liable for the acts of their employees? From an ethical perspective, the issue might be whether the patient’s right to autonomy was violated when she refused to get into the wheel chair to be transported for her blood tests or whether the nurse’s insistence on getting out of the bed was an act of malfeasance ? The answer to the question will be developed during your analysis

Rule: IN this discussion, you will provide the reader an understanding of the “terminology”. Thus, what is the meaning of autonomy or one’s right to autonomy. Or what is the definition or elements of an assault. It is important that you cite authoritative resources for these definitions. For example, the business is liable for negligently failing to provide security patrols: whether the defendant owed plaintiff a duty of care, and what that duty of care is, are the key issues in a negligence claim. Rule discussion helps the reader determine what the relevant rules of law or ethical principles used to arrive at a conclusion. The reader will have examined the facts you identified as relevant in light of the rule, and probably considered all “sides” of the arguments and your presentation in the analysis discussion. How you applied the rule to the facts and analyzed the scenario must be understood in order to properly support your conclusion and recommendations. Thus, what you consider to be a relevant fact given the rule of law will be examined closely?

Analysis: Resist the temptation to merely repeat the facts unless it relates to the issue and rules: what does it mean to you? Summarize your facts or only refer to the facts when it supports your reasoning. If you are using facts in your analysis that was NOT identified and cited in your Factual discussion, then it is not a fact. If you encounter that you omitted a fact necessary for the critical thinking and analysis, go back and insert the fact into your factual discussion. The analysis is the crux of demonstrating to the reader how you are applying critical thinking and analysis to arrive at your conclusion.

Conclusion What is the response to the questions you asked in the Issue Section of the memo. Here you can apply the Three step Ethical Decision Making model or you may alternatively use the “Analysis” discussion to complete the analysis) the final outcome of the case? Note: This section should not take more than a couple of sentences, if you discussed the Ethical Decision Making Model in the analysis section of your memo. DO NOT RESTATE THE FACTS.
When providing the conclusion discussion, be brief and succinct. Do not overstate the matter to be decided. For example, … given that the patient sustained an injury from one of the hospital staff members, malfeasance was demonstrated in violation of the ethical principle, deontology. Therefore, the nurse’s action was unethical.

Writing expectations.

(1) Critical thinking and analysis – to include identification and integration of relevant facts, issues and that the legal and ethical principles applied to a specific setting or scenario is reasoned; also that the integration of facts and principles must be used to support logical conclusions and recommendations. Maximum credit up to 0-34% (2) Substantive ethical content- to include proper use of ethics terminology, concepts, theories and principles related to the problem or scenario; Note: Simply stating an ethical theory will not earn credit Authoritative resources are demonstrated by quality research. Able to correctly identify, define and discuss ethical principles, universal values in ethical decision making; and to demonstrate in writing, the steps in the process for ethical decision making; demonstrate and use the process for ethical decision making while utilizing the models for ethical decision making discussed in the reading materials.. Maximum credit up to 0-33% (3) Organization -Writing mechanics – Excellent flow of content, use of language, ability to transition key elements in the discussion. Grammar must reflect collegiate level vocabulary-to include but not limited to: spelling, punctuations, or use of word choice; the ability to follow directions and instruction for completing the assignment. Complete assignment using proper FIRAC format; Reflect proper use of the APA 6th rules for citations and formatting discussion in assignments.

Importance of Becoming a Global Citizen

Week 1 – Assignment 2
Importance of Becoming a Global Citizen

Prepare: View the Globalization at a Crossroads (Links to an external site.)Links to an external site. series episode and read the article A Model of Global Citizenship: Antecedents and Outcomes by Stephen Reysen and Iva Katzarska-Miller (2013). Go to the Ashford University Library, and locate one additional source on global citizenship that will help support your viewpoint.

Reflect: Please take some time to reflect on how the concept of global citizenship has shaped your identity, and think about how being a global citizen has made you a better person in your community.

Write: Use the Week 1 Example Assignment GuidePreview the document when addressing the following prompts:

Describe and explain a clear distinction between “globalism” and “globalization” after viewing the video and reading the article.

Describe how being a global citizen in the world of advanced technology can be beneficial to your success in meeting your personal, academic, and professional goals.

Explain why there has been disagreement between theorists about the definition of global citizenship and develop your own definition of global citizenship after reading the article by Reysen and Katzarska-Miller.
Choose two of the six outcomes of global citizenship from the article (i.e., intergroup empathy, valuing diversity, social justice, environmental sustainability, intergroup helping, and the level of responsibility to act for the betterment of this world).

Explain why those two outcomes are the most important in becoming a global citizen compared to the others.

Describe at least two personal examples or events in your life that illustrate the development of global citizenship based on the two outcomes you chose.
Identify two specific general education courses.
Explain how each course influenced you to become a global citizen.

The Importance of Becoming a Global Citizen

Must be 750 to 1,000 words in length (not including title and references pages) and formatted according to APA style, as outlined in the Ashford Writing Center’s APA Style (Links to an external site.)Links to an external site.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.)Links to an external site..
Must utilize academic voice. See the Academic Voice (Links to an external site.)Links to an external site. resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions (Links to an external site.)Links to an external site. as well as Writing a Thesis Statement (Links to an external site.)Links to an external site., refer to the Ashford Writing Center resources.
Must use at least one credible source in addition to the two required sources (video and article).
The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, contact your instructor. Your instructor has the final say about the appropriateness of a specific source for an assignment. The Integrating Research (Links to an external site.)Links to an external site. tutorial will offer further assistance with including supporting information and reasoning.
Must document in APA style any information used from sources, as outlined in the Ashford Writing Center’s In-Text Citation Guide (Links to an external site.)Links to an external site..
Must have no more than 15% quoted material in the body of your essay based on the Turnitin report. References list will be excluded from the Turnitin originality score.
Must include a separate references page that is formatted according to APA style. See the Formatting Your References List (Links to an external site.)Links to an external site. resource in the Ashford Writing Center for specifications.

Yas Island Abu Dhabi

SECTOR: Tourism
CLIENT: Yas Island: Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi – just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holiday makers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and the most enjoyable musical and family events… all within the 25 sq km Island. Today, Yas Island is home to the recently opened theme park Warner Bros. World™ Abu Dhabi, and the award-winning theme parks Ferrari World Abu Dhabi and Yas Waterworld, in addition to Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, Yas Links golf course, Abu Dhabi’s largest mall, more than 160 dining experiences, seven hotels, and indoor and outdoor concert venues – all of which are complemented by a range of visitor services that connect all attractions to one another.

TARGET MARKET: UAE, KSA

From record-breaking theme parks to world-class hotels, from high-end shopping, dining and nightlife to F1 and golfing… Yas Island not only caters to everybody, it gives them experiences they can’t enjoy anywhere else. Its strength lies in its collective offering…So how can we make our positioning not only stands out from the crowd but also resonate with audiences?

YOUR TASK: Utilize its offerings, location, its strategic partners and its owned media channels to develop a 12-month strategically-designed integrated communications campaign to showcase the best of what Destination Yas Island has to offer. Be authentic, playful, emotive and human-centric.

Key dates to note:
November – FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™
Nov/December – Festive season across Yas Island

Check out www.yasisland.ae for info, detail and the event calendar

for our research paper we are asked to view this brief and then start writing our research.

Here are our research requirements:

PART ONE: RESEARCH

The first step is to understand thoroughly the situation–including the client organization and its products/services, opinions of key publics, and communication opportunities that are already available to you.

I. Research: Organization

Provide background information about the client organization: What is your organization? Who is behind it? What is their core business? How influential and big are they in the market? How do they compare to their competitors and in their market? Where are they located and where do they operate etc. etc. etc. Don’t forget to cite your sources.

II. Research: Issue/Situation

Gather all important information about the background, causes, and consequences of the situation. How did the situation arise, why, and what are the possible consequences if not adequately addressed? Don’t forget to cite your sources.

III. Research: Audience/Publics

The brief identified all publics that might be important as audiences for your campaign. Now, identify what these key publics think about your issue — including their knowledge and involvement (awareness and understanding, if any), attitudes or past behaviors. Don’t forget to cite your sources.

What do you have to hand it:
By October 22nd, 2018 you need to hand in the results of your research including a SWOT analysis. To save you work and time, and to prepare your final project submission as we go, please arrange the information in a ppt document. Each group will present on October 22nd, 2018 in class and will get immediate feedback. We will arrange the schedule for that day in class.