Essay Question:

 

In what ways have the notions of ‘normality’ and ‘abnormality’ changed since

1979 (the year when Margaret Thatcher became the Prime Minister of the UK

and emphasis was placed upon the New Public Health agenda) and what are the

consequences of this shift for individuals deemed ‘abnormal? (You should

consider how the neoliberal discourse has altered these terms and what impact

this has had upon ‘abnormal’ people, such as the obese, smokers, drug takers

etc.)

 

• Introduction – ‘normal’ and ‘abnormal’ concept pre and post 1979.

Talking about how the view of what is normal and abnormal has changed over the last 2 centuries. Linking it to the most recent change since NPHA came into place and set a target for the essay: In this essay the subject the social changes that have come alongside with the political changes will be analysed.

 

• Foucault – madness in the eighteenth century and stigmatisation now.

Going a bit into history, how we used to treat people who were considered ‘mad’ and discussing what it is to be ‘mad’ nowadays. Also discussing the stigmatisation of ‘abnormality’ now.

 

• Rise of neoliberalism and its views on the NHS.

Focusing on health and medicalisation, discussing how the political changes since 1979 (so called impact of Thatcherism) have also changed the way the NHS works and what is seen as ‘normal’ and ‘abnormal’ by professionals and how the NHS now treats people who are deemed ‘abnormal’.

 

• Obesity and ‘abnormality’

Focus on how what is viewed as a healthy diet is every changing and those who are considered obese are stigmatised by the neoliberal society due to their said ‘lack of self-medicalisation’ – example study

 

• Conclusion

Neoliberalism has fundamentally changed the way people with ‘abnormalities’ are treated not just within the community but also when in need of care. As neoliberalism has created a shift from collectivism to individualism, people have also shifted who they see is to blame for ‘abnormality’.

 

Learning Objectives:

 

1. Explain how individual bodies are controlled through social surveillance and

analyse the consequences of this upon their behaviour and identity.

 

2. Cross-apply the theoretical assumptions to contemporary society, specifically in relation to the NHS, media narratives and scientific engineering developments.

 

3. Evaluate a range of sources and theoretical perspectives.

 

4. Demonstrate an understanding of how citizenship rights have become affiliated with an individual’s health and how the ideology of individualisation has re-shaped decision-making processes and the meaning of self-responsibility in countries across the world.

 

UK English and Harvard Referencing!

 

 

‘Normality’ and ‘Abnormality’ in a Neoliberal Society and its Consequences

 

Introduction

 

Over the last two hundred years the view of ‘normal’ and ‘abnormal’ has changed. With that, so has the way us humans have treated those said to be ‘abnormal’. Foucault (1989) was famously intrigued as to why it took us so long to begin studying and understanding the concept of ‘madness’, as it was only in the nineteenth century that studies were developed and before then, ‘mad’ people were treated as a burden to society and either imprisoned or excluded to the countryside. Since 1979, with the creation of the ‘New Public Health agenda’ the views of ‘normality’ and ‘abnormality’ have shifted and with the rise of neoliberalism, society starts to shift the blame for ‘abnormality’ towards self-surveillance or the lack there of (Petersen, 2003). In this essay the subject the social changes that have come alongside with the political changes will be analysed.

 

Madness in the eighteenth century and stigmatisation in the twenty first century.

In the eighteenth century people who were considered ‘mad’ or ‘insane’ were seen as a burden to the society and society in their turn, agreed that it was appropriate that those ‘madmen’ were kept in confinement and away from the population. As society casted those with ‘abnormalities’ as ‘monsters’ and deserving of violence, it became acceptable for such maltreatment to occur in the civic eyes. As Foucault (1989) explored, ‘madmen’ were punished for what was seen as a lack of self-discipline.

Since the development of psychiatry and the more people started to understand about the mind, the previous treatment of those ‘madmen’ became more controversial and deemed inhumane (Foucault, 1989). Nevertheless, the stigmatisation of such mental illnesses was still at the forefront of the way people were treated.

 

Although the way society treats people with mental illnesses has changed a lot since the eighteenth century and most mental illnesses have been normalised by society, there is still social stigma towards the terminology. A more recent study by Yang et al. in 2006 supports that people who are diagnosed from mental illnesses such as schizophrenia, for example, are significantly less likely to get a promotion at work.

 

 

The Rise of Neoliberalism and its views on the NHS

 

Obesity and ‘Abnormality’

 

 

Conclusion

 

 

 

Reference list:

 

Foucault, M., 1989. Madness and civilization: a history of insanity in the age of reason. London: Routledge.

 

Petersen, A., 2003. Governmentality, critical scholarship, and the medical humanities. Journal of Medical Humanities, 24(3/4), 187-201.

 

Yang, L., Kleinman, A., Link, B., Phelan, J., Lee, S. and Good, B. (2006). Culture and stigma: Adding moral experience to stigma theory. Social Science & Medicine, 64(7), pp.1524-1535.

 

 

 

The project outputs will be marked as a whole, meaning that reward can be given to work in areas appropriate to the project. The outputs can be any combination of prototype designs, presentations, verbal reports with discussion, diagrams and maps, written reports, logs and diaries. This is aimed so that the success of the project is enhanced and that you may work to your strengths. It also means that feedback can be given as you progress.
If it works for you, then a final report may be the sole output for marking. Such a report will benefit from including an executive summary, scope and purpose, outline of what was done, descriptions of users and usage, design (decisions and justifications), next steps (which could include user tests of prototypes, proof of concept for attracting investment money, plans for development of other components of the system), reflections on your learnings.
Somewhere it will be highly useful to include a description of the major things attempted, what worked or didn’t, how that informed the next steps. This could be presented like a story or might look more like a diary or be mainly evidenced by a log of work done. We want the documentation to serve the project rather the other way around.

Assignment Aim
The core aim of this assignment is to practice and experiment with having users inform the design of an interface for an artefact. Keep this in mind however you present your work.
Getting full descriptions of users from their life goals down to daily habits, such as done in personas and scenarios of use, can be highly useful. It might also be possible to do some kind of clarification with prospective users on your design plans.
The aim of this individual project is for you to build up experience and skills in having users inform the interface design of an artefact. This artefact can be a new thing (including technologies not currently available) or redesign of part of an existing system.

Report structure
The style of the report is like an industry report. Imagine that this report is being given to a software developer or a project manager. Typically a useful report will have the following:
1. Executive summary. The purpose of the evaluation, what was done, list the main recommendations and next steps (less than 100 words)
2. A brief introduction outlining the system, the purpose and scope of the evaluation, all the different potential user types and usages. (1 page)
3. What you did, where, who. (1 page)
4. Findings. Positive aspects. Negative aspects. With evidence, e.g., quotes from users. Diagrams or snapshots may also assist.
5. Recommendations. Each recommendation with justification and ramifications. Perhaps you will provide options and suggestions. It may be useful to combine findings and recommendations into one section.
6. Next steps. which could include user tests of prototypes, proof of concept for attracting investment money, plans for development of other components of the system), reflections on your learnings.
It is highly likely that most recommendations will require further research. For example, outline how users may be involved in design decisions and/or giving feedback on implementations of the recommendations. User forums and the system collecting data on users’ behaviour could also be useful.
The report will be marked as a whole.

The aim of this assignment is for you to build up experience and skills in conducting usability assessments. The methods of expert walkthroughs, heuristics, surveys and usability testing can be used. The main emphasis will be on using the situated co-inquiry method of usability testing.
Situated co-inquiry is an ability to get alongside a user and their experience while also staying grounded in your own sensibilities and intelligence. This requires practice. There will be multiple opportunities in class to practice this with guidance and training from the lecturer.

The familiarity and confidence you gain from this practical experience will be a foundation for any professional practice in usability and user-centred design. These abilities are needed to connect the worlds of ICT, business and users. Please complete the missing parts of the system design project “report draft file” by following the attached marking criteria file:
-Executive summary
-Scope of Evaluation
-Recommendations
-Limitations
-Future work (elaborate in this section)
– This report is using Situated Co-Inquiry (SCI) methodology, refer to the manual (attached)
– Similar example attached.
– font: Arial, size:12, Line spacing:1.5
– Anything is not clear please ask.
– Always quality over quantity.

Case Study 2
Jack Mac is an international rugby player. He is 26 years of age, 188cm tall and 95 kg of
solid muscle. He plays centre position. Currently it is the start of the off-season. He has
been hassled by having sustained three lateral ankle sprains to the left ankle in the last 18
months.
Evaluation of the athlete:
Jack has had many years of resistance training and is now performing at an international
level, putting him at an advanced training status. He has many years’ experience in using
free-weights and resistance training, so is able to lift heavy weights whilst demonstrating
good lifting technique. During his movement assessment, he demonstrated good basic
strength, reactive and agility tests. Areas for improvement came up during transitions in the
agility drills and he has poor balance mechanics. Jack will have had finished the previous
season during a strength and power maintenance phase and is currently in the off season.
The client has sustained three lateral ankle sprains to the left ankle within the last 18
months, but is currently injury free. From analysing the athlete the goals which have been
developed for the current stage of their season are as follows:
The athlete’s primary resistance training goal is hypertrophy due the physical nature of rugby
and the stage of the season he is in.
The athlete’s secondary training goal is to gain ankle stability to aid balance and changes of
directions.

• Consider the following scenario: A police agency is undergoing an effort to hire more diverse police officers due to the current police force largely being a homogeneous group of men. These same group of men seem very resistant to the idea of diversity in the workplace. How might these men be encouraged to broaden their perspective concerning the potential value of diversity in a meaningful manner?
  1. If a group of a homogenous police officers were reluctant to accept more diverse officers, I would have to point out just a few things. I would have to point out that different culture like to think in deferent ways. This is good for police officers as well as citizens. A police officer with a different background may have a different thought process which could help in so many situations. Another help would be with citizens feeling more comfortable with the officer handling their situation. By having someone with the same culture, things become more relatable and therefore easier to handle. Along with this comes a greater reach into the community. By being this relatable, the community will be more responsive and easy going. There are so many pluses to having a diverse team, if the individual him/her self is a good person as well.
  2. Diversity in the police force can have a huge impact on crime, the community as well as in house operations. A police agency filled with men doesn’t allow for as broad of a spectrum of perspectives as a police agency filled with not just both genders but multiple races. By having police officers of all backgrounds, different situations can be handled in many ways. An example of this is in a Hispanic community, it is beneficial to have Hispanic police officers. By tending to the populated area, it makes it easier for the police to form bonds with the people as well as it being easier for the police to communicate in an effective way with the community. Another example of diversity in policing would be having woman on the workforce. Woman, often, can easier communicate with woman who have been raped because they have nurturing characteristics where as a male police officer might be able to better understand a female domestic violence victim due to the protective nature males possess towards women. To help encourage the introduction of diversity to the police agency it would be helpful to show benefits of diversity through the statistics of other outside agencies who have already created a diverse work environment.
• Having a diverse workforce is sometimes viewed as a panacea for social ills. But merely having a diverse workforce does not mean that social problems simply go away. What additional steps need to be taken to ensure a productive governmental workforce in the face of diversity in the workplace?
  1. Since diversity is not the only solution to social problems, to make a more productive workplace it would be best to ensure everyone is treated the same. An equal voice is necessary to making a more productive workspace. This is because diversity itself is not enough, and this can be seen thought the history of the United states. Diversity could be seen everywhere throughout the public; however, the different races were not treated the same. If everyone were to have a voice, then problems would certainly diminish. It was Martin Luther King Jr. who also desired an equal voice and equality in general. With is measure taken, workforce productivity will most likely increase due to the reality that a person will have about the nature of their work. Equal pay and work would go a long way to increase work productivity as well. It would allow females to work and do the same jobs as a man while receiving the same pay as a man. For example, a woman should be allowed to join or try out for special operations in the military. This was something that the military tried to keep women out of for a long while until now. Therefore, not just diversity but equal pay and an equal voice contribute to increased work productivity and will benefit the governmental workforce.
  2. In the work place diversity is not the only solution to social problems. In order to have a productive and efficient workplace equality is necessary. For a productive workplace to happen it is important that every voice is heard to allow for equality and make the employees feel important and heard. Having diversity in a workplace is needed but it is not the only solution, it is not enough and it does not matter if one race is getting special treatment over the other. If equality is not given having diversity would be irrelevant. Having equality can include equal pay, fair pay, benefits, fair treatment, and having a healthy work environment. These are all examples of what equality can be besides diversity. Equal pay would encourage more women to want to join this workforce which would then allow for more diversity.

 

• Should women receive lighter sentences because they are more likely to be the sole caretakers of young dependent children? Should the children of incarcerated women have special visitation rights?
  1. I believe that just because women are more likely to be the sole caretakers of young dependent children, that doesn’t allow them to receive lighter sentences. A woman who is a sole provider for her children shouldn’t be out making choices that would jeopardize her children’s safety as well as her own. Although there are circumstances to take into consideration such as, the factors that drove the mother to commit the crime, it is still inexcusable for the mother to receive a lighter sentence. I do believe that children should have a special visitation right because it allows a healthy relationship between the mother and child. With the mass incarceration that our country has created, it has caused a huge epidemic of children with incarcerated parents. As mentioned in a previous discussion response, “In 2007, 1.7 million children had a parent in state or federal prison in the United States, an increase of 80% since 1991” (Glaze & Maruschak, 2008) With the growing statistic, parents and children should have more leniency and visitation rights. Incarcerated parents would not only be able to provide support to their children and build the relationship, but a proper visitation can create emotional benefits for both sides.
  2. Over the years, there has been much discussion on the topic of whether woman should receive lighter sentences because they are more likely to be the sole caretakers of young dependent children. When looking at this, there has been studies that show woman are given shorter sentences than men. For example, the article shows how in 2014 a study showed that federal courts are more lenient on female defendants in general. They are less likely to incarcerate women and tend to give women shorter sentences than men. (Kelsh, C., 2017) I believe that woman should not receive lighter sentences to be caretakers of young dependent children since they knew what the consequences would be when they committed the crime, and this would be one of them. In my opinion if they wanted to be there for their children, then they should not have committed the actions they did to end up in prison. When looking at special visitation rights for children with their mothers, I believe that this would create much unfairness and inequality if this would happen. I do believe that children should have support of their parents especially their mothers, yet I do not think they should have special privilege over another woman that does not have a kid and wants to see her family. It would create much controversy and consequences that can occur inside prisons if woman who had children had special privileges.
• In what way does the job of corrections officer require more professionalism than it did 50 years ago? What can be done to help foster more professionalism within the ranks of corrections officers?
• How does a researcher conduct participant observation research? In the case of When Prophecy Fails(1956), what level of participation did the researchers use? What are some ethical problems that may arise with such research?
  1. Participant observation research is research that is done in a variety of strategies. The researcher studies a group in its natural setting by watching their actions while at the same time participating with the group in its activities. It gives the researcher a better understand up close and personal with the group. They need to be able to study the group up close at all times, while the group does various activities. In the case of When Prophecy Fails it dealt with a group of researchers who joined a small doomsday cult. Their idea was to bring about certain behaviors in which they wanted to research. This research was a complete investigation, this type of research is when researchers join the group and begin to manipulate the groups decisions. There are multiple ethical problems that can arise with participant observation research, for example, the researcher must get inside the group while still being an outsider and be able to do research on the group. They must complete an investigation into the group without being noticed by the group. If the researchers are caught it could compromise the research study and ruin the overall data.
  2. A researcher conducts participant observation research by observing the group they are studying in their natural environment. In such observations the researchers can also to an extent be involved in the group’s activities. However, in the case of When Prophecy Fails, the level of participation was what could be expected, until the researcher had to defend himself from an attack by an inmate. He then had the opportunity to move into more sensitive positions to further the research being conducted. There are many ethical problems that can arise as in the situation of When Prophecy Fails. First being the intentions and methods used by the researcher were not very ethical. The researcher knew the type of environment that was being studied, and of course in an attempt to observe the group in their environment, was placed in a dangerous situation. While it was ethical that the researcher went into the environment which can foster a more realistic observation, it also begs the question of how far is too far? Subjecting yourself to a possibly life-threatening situation while being undercover to do a research study is elicitation and impersonation in a sense and misleading those around. It becomes even more unethical when the researcher is attacked and has to defend himself. This gave him the opportunity to prove himself and obtain further access. This is very unethical based on the method used and if the person is identified in conducting themselves and their study in this manner, there is a chance that their research may be disregarded due to the nature and manner the study was done.

 

• Regarding objectivity, why must a researcher avoid both overidentification with a study group as well as aversion to it?
  1. There are several reasons why a researcher must refrain from overidentification while also staying aversion to it. First and foremost is the focus of safety. For these researchers to really obtain, understand, and provide the information from their study they must be able to go in deep. Once an individual is deep in their study and the group, they can then begin to ask questions and begin to understand the reasoning behind methods and actions taken by such groups. While overidentification is a major factor and concern that cannot be overstated. When in these scenarios the researchers must hide themselves completely and put on an entire mask to the work they are doing and their own personal beliefs and biases. This is to help them stay objective and not necessarily biased or overly prejudice in their studies.Overidentification occurs when the researcher goes to far and begins to act with the group they are observing, and this can become dangerous especially depending on the group in which they are observing and the activities in which these groups are involved in. However, as stated with safety and hiding their personal values, a researcher must be capable of going completely immersed within their group of research. When undercover in order to obtain the information they need, they must be capable of blending in and not striking suspicion while also collecting and recording the information necessary. The textbook highlights the works of Malinowski’s work and what he was able to produce while not falling victim to overidentification or not following aversion as necessary.

 

ANSWER ALL QUESTIONS WITH A MINIMUM OF A PARAGRAPH . ALL DISCUSSION QUESTIONS MUST HAVE A CITE REFERRED TO IT.  All peer questions must be responded with a minimum of a paragraph also.

Please answer the following Discussion Questions with 2 different  ways.

Answer the Discussion questions Below . The guidelines to help you achieve your participation score each week.  Although a variety of postings to classmates are encouraged, in order to receive credit toward your participation score, your responses to others must be substantive in nature.  I hope these helpful tips guide you when responding to others. Remember, these responses to others are IN ADDITION to the two initial posts to the weekly Discussion Questions.

• Do not merely agree or disagree with a comment without offering concrete reasons to support your opinion.
• Support your ideas with specific examples from the text or other sources.
• Link to other websites when it can help expand the discussion.
• Do not use slang or emoticons.
• Post comments in both DQ forums for the week. Post clarifying questions as well as direct responses.
• Post original and unique thoughts.

As part of the course participation requirements, you must post two substantive responses to classmates on three or more days.

Discussion Question 1.

How are classroom procedures different than classroom rules? Explain what it means to teach, model, and practice your procedures along with your beliefs on when procedures should be taught. Please include detailed examples on how procedures and rules might affect a student’s level of achievement in your future classroom.

*Please answer 2 different ways.

 

2. In reference to the DQ 1 this is a peer responses. Please response to it:

Peer response. Both refer to stated expectations about students’ behavior, but the terms differ in important ways. A rule identifies general expectations or standards; a single rule can encompass a wide range of expected behaviors. A procedure communicates expectations for specific behaviors.  Procedures are the backbone of daily classroom life. They facilitate teaching and learning. I do not have rules in my classroom.  Rules are made to be broken.  All students will be held to high expectations.   Some expectations that I have are:

• Be a good listener
• Raise your hand
• Respect each other/property
• Take care of our equipment.
• Be prepared

Respond:

 

 

 

3.About the DQ1 this is a peer response. Please respond to it. Peer wrote :

“I talk very little about rules. A procedure is not a rule. A procedure is a task. Procedures reduce the need for rules and discipline.” – Harry K. Wong

This quote really spoke to me for this question and it has had a great deal of influence on my response. Rules seem, to me, to largely be the things that you cannot do within a particular environment. It may stretch to the do or don’t, but I feel like it’s largely the “don’t do” of the room/school. A procedure, however, are the steps to accomplish tasks. Procedures are for jobs. Procedures aren’t fair or unfair. Procedures are professional. Procedures cannot be broken. Procedures are a mandatory undertaking for all involved.
I feel that, additionally, procedures are in place for all members of the learning community. As a teacher I can say that I will: have the assignments on the board prior to the start of the class, plan an accommodating lesson, greet my students at the door, provide a safe comfortable environment, etc. It really affects the sense of respect and equality within the room and gives students a sense of control, respect and self-reliance.

 

Please respond to their answer.

 

4. Please respond to what the peer wrote in reference to the DQ 1.

Classroom procedure are different than classroom rules because rules are set for class management and good behavior.  Rules have consequences! Procedures don’t.  Procedures are to show students what is expected of their daily routine and procedures of the classroom.  They both allow students to know what is expected and how they should behave.  To teach is by example and be a good role model.  Teachers need to say what they mean, mean what they say and do what they said they would do. Rules and procedure should always be practice.  As a teacher we will practice classroom procedures until they become routines and reteach incorrect ones.  Have a positive, safe and respectful classroom and will show my students that I believe in them.  Students will want to try harder when they feel welcomed, respected and knowing someone believes in them.

Please respond to their comment.

 

 

 

 

 

5. How do you view a situation and how you handle a challenge. Give your opinion as you think about it while looking at this quote.

When answering the questions below, be sure to be as detailed as possible. The purpose of this assignment is to develop your critical thinking skills in regards to economics and your communication skills. Questions should be answered in paragraph form, using proper grammar and sentence structure. When supporting your position, uses examples from work, school or other areas of your life to illustrate your point. Remember, do not simply cut and paste from a website etc, as this can be construed as plagiarism.

Freakonomics Core Competencies Questions

Answer all sub-questions in Q1 through Q5, below.

Chapter 1

1. (REQUIRED) Explain how the imposition of a fine for tardy parents at a day care center may have altered the motivations of these parents. Given what was found, what would you do or have done to improve the situation? Would your solution solve the problem or would it create other motives for the parents? What is an incentive? How does it relate to the study of economics?

Chapter 2

2. (REQUIRED) The authors state that one of the biggest strength at the disposal of the Ku Klux Klan involved “information asymmetries. Explain what is meant by the term “information asymmetries” and give examples of information asymmetries we encounter in everyday life. Explain how such innovations as the Internet have affected the prevalence of information asymmetries.

Chapter 3

3. (REQUIRED) Sudhir Venkatesh – a PhD student – took his life in his hands by walking into a low income, traditionally violent neighborhood, to do a research project. He came out (alive) with much more. In the process of interacting with the inhabitants, he became involved with a drug-dealing gang. After many months he learned some valuable lessons in Economics (even if they were of a dubious nature). So, with that in mind, I’ll ask you the same question the authors asked. Why DO drug Dealers Still Live with their Moms?” Explain the economic impact of doing “business” in the illegal drug trafficking ‘industry”. Who makes the money? Where does it go? And, what is the impact on the basic “worker”. Use the Laws of Supply and Demand as well as the principles we’ve learned so far, including opportunity cost and price v. quantity.

Chapter 4

4. (REQUIRED). Provide at least three reasons why crime actually dropped when the experts were so certain it would do the opposite. In the process, provide your thoughts on which of those three potential reasons you feel had the biggest impact and why (remember to support your answer with strong economic principles).

Chapter 5

5. (REQUIRED) What is “fear mongering” and why are parents so susceptible to it? What market forces give rise to parenting books that appeal to a parent’s fears and inadequacies rather than books which present an objective and evenhanded articulation of the state-of-the science of good parenting? According to the data developed from the ECLS, what is more important regarding a child’s success on standardized tests: what a parent does for a child or what a parent is? In your opinion, what might be an explanation for such a strange conclusion?

Personality, Lifestyles & Values

1. Use YouTube and find three ads from the same brand/product that demonstrate different lifestyle segmentation to differentiate their product(s) (for example, Toyota Corolla or Sephora)?  Explain how the company uses these different ads to achieve differentiation between lifestyle segments with their brand/product.
2. Using the same three brands/products as above, tell me, if these brands are real people, who are they? (please look up different personality traits).

Nov 4th Attitudes and Persuasion

1. Investigate FB and Twitter brand/product communities and find three examples of consumers that demonstrated cognitive dissonance. Why do you think they have cognitive dissonance?
2. Find three different brand advertisements. How are these posts attempting to influence or change consumers’ attitudes toward the product/brand?  What emotional or rational appeals were used (example:  fear, health, vanity, social acceptance, peer pressure etc.)?
3. Find a brand that uses celebrities to promote their product. Do these celebrities add credibility, why or why not?

Nov 11th Decision Making

1. Find three different brands from the same category (make-up, cars, phones) and get one ad per brand. How do the different brands try to create problem recognition?
2. Find five ads that represent different parts of the buying process (e.g., problem recognition, information search, evaluate the alternatives…)

Nov 18th Buying and Disposing

1. Find three ads that use time urgency to get you to buy the product. What words or images do they use?
2. Find three ads that use saving you time as the focus and benefit of their brand. What words or images do they use?

Nov 25th Groups & Social Media

1. Find five posts that share an experience about a product/service that they purchased for the first time. What role did online word-of-mouth and personal word-of-mouth plays in the purchase process? This may take some investigation, but it is there.
2. Reference groups can exert power and marketers can use this in their advertisements.  Pick four of the different types of power discussed in your text and use Instagram to find ads that reflect that power.
3. Find three examples (FB, Twitter ect…) where the brand was trying to create a messaging that an opinion leader responded to or retweeted.

Dec 2nd Income & Social Class

1. Find four different brands whose target market varies by income group/social class. Who are target markets for these brands?
2. Find three companies who advertise their brand to all income groups and social classes. Why and how do they do it?

Dec 9th Sub-cultures

1. Go to the Fortnite forum (https://www.epicgames.com/fortnite/forums) and find three examples of users who posts content indicating that they are part of a gaming culture.
2. What are some of the ritual of the Fortnite community?
3. Find three examples of a brand/product trying to create the following:  sacred object, profane object, and a sacralized object.  Explain why your chose what you did.

American Literature Research Project Overview

Completing ALL components of this unit is a course requirement as well as a graduation requirement.

Your project will consist of the following elements:

• Cornell Research Notes: 50 paraphrased/quoted facts , in-text citation for each fact, summarization of information
• Bibliography: Minimum 5 Sources, in-text citations & full MLA citations for each source
• Topic Outline: 1-2 page Topic Outline following formal format
• Rough Draft: 2-3 page Rough Draft with in-text citations and Works Cited Page
• Final Paper: 4-7 page Research Paper with in-text citations using all 5 sources, Works Cited Page

 

Building Your Research Paper

Use the following outline to organize your ideas and research

• Introduction
  • Hook
  • Background
  • Thesis
• Body*
  • Influential author background/biographical events
  • Influential Literary trends/current events of author’s time period
  • Literary Analysis of one short piece (either a poem or a short story) of the author connected with first two bullet points
• Conclusion
  • Reworded thesis
  • Summarize main points/ideas
  • Effective ending statement

 

MAKE CONNECTIONS for all three aspects of your paper ~ author’s life, times, and analysis of their writing ~ explain how one influences the other *

 

Components of Literary Analysis Research Project

 

Research Proposal                                                               20 points

 

The proposal must be completed and approved to move forward with project

 

—————————————————————————————–

 

Research Notes                                                                     40 points

• 50 Cornell notes
• Minimum of 5 sources

 

Working Bibliography                                                        10 points

 

—————————————————————————————–

 

Rough draft                                                                           30 points

Outline – Topic Outline, 1-2 pages in length

Research Paper – minimum of 4 pages in length

Works Cited

 

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Formal Research Paper                                                       100 points

Outline – Topic Outline, 1-2 pages in length

Research Paper – typed, Times New Roman size 12 font, 4-7 pages in length

Works Cited                                                                         

 

 

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This project is worth 200 points total

 

 

 

My late policy will be adjusted for this project and will be implemented as follows: 20% will be taken off the grade for each day after the due date.

 

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Research Tips

 

 

You’ve chosen you author… now, it is time to gather your research!

 

The Process –

after your topic has been chosen and you are ready to research…

 

Step 1: Track your research by first completing your Working Bibliography and Research Notes.

 

Step 2: Once you have finished researching, you will construct a topic outline and works cited.

 

Step 3: You will then develop your topic outline into a 4-7 page paper and revise the works cited page.

 

Choose Credible Sources

Make sure that you are using credible sources with LOTS of pertinent information. NO Wikipedia!

 

Types of sources: Internet non-periodicals (websites), Internet periodicals (newspaper articles, online journal articles, etc), books (textbooks, encyclopedias, reference books, etc), interviews (in person or documented), film (documentaries)…. your options are endless!

* Don’t forget that you MUST use three different types of sources and have a minimum of 5. You MUST be able to document at least 5 facts per source. *

 

Helpful Resources:

CNN (www.cnn.com)

Library of Congress (www.loc.gov)

Edwardsville Public Library, Glen Carbon Centennial Library, Lovejoy Library at SIUE

Edwardsville High School Media Center Webpage (Click on Online Resources)

 

Cite them Correctly!

Use the MLA Format Quick Sheet to make sure that you have the accurate information from each source in the correct format.

 

 

 

Working Bibliography Sample

Research Question: Should high school students be required to wear school uniforms?

Working Thesis: School uniforms can have both advantages and disadvantages.

 

Type of Source	Source Information—MLA format for type of source	In-text Citation
Journal         Magazine           Book in a Series             Newspaper no author         Journal multiple authors	Walmsley, Angela. “What the United Kingdom Can Teach the United States about School Uniforms.” Phi Delta Kappan 92.6 (2011): 63-6. OmniFile Full Text Select (H.W. Wilson). Web. 25 July 2013.   Brunsma, David L. “School Uniform Policies in Public Schools.” Principal 85.3 (2006): 50-3. OmniFile Full Text Select (H.W. Wilson). Web. 25 July 2013.   Haynes, Charles. “School Dress Codes Limit Students’ Freedom of Expression.” Students’ Rights. Ed. Jamuna Carroll. San Diego: Greenhaven, 2005. Opposing Viewpoints. Rpt. from “T-Shirt Rebellion in the Land of the Free.” First Amendment Center. 2004. Opposing Viewpoints in Context. Web. 25 July 2013.   “School Uniforms; ‘Dressed for Success? The Effect of School Uniforms on Student Achievement and Behavior.'” Education Week 31 Aug. 2011: 4. Opposing Viewpoints in Context. Web. 25 July 2013.   West, Charles K., Diane K. Tidwell, and Anne K. Bomba. “Attitudes of Parents about School Uniforms.” Journal of Family & Consumer Sciences 91.2 (1999): 92-6. OmniFile Full Text Select (H.W. Wilson). Web. 25 July 2013.	(Walmsley 63-66)           (Brunsma 50-53)         (Haynes)               (“School”)           (West, Tidwell, and Bomba 92-96)

 

 

 

	number of source slug       the note         (citation)

 

 

 

 

American Literature – Outline, Works Cited, and Paper Format

Setting up your outline:

Last name & page numbers (I, ii, iii) are featured in your header

 

Goodstudent i Insert Brilliant Title Including Author’s Name Here Thesis statement:—————————————————————————————. I. Author (Guiding question: Who is the author?) A. Biography (childhood, education, work experience, family, death) B. Published works (novels, short stories, poems, etc) C. Awards/Fame/Notability II. Historical influences (Guiding question: How did the literature genre & trends of the time period influence the author’s writing? How did historic events/trends influence the author’s writing?) A. Literature genre/trend or historic event/trend (Identify and explain the impact on author’s writing) B. Literature genre/trend or historic event/trend (Identify and explain the impact on author’s writing) C. Literature genre/trend or historic event/trend (Identify and explain the impact on author’s writing) III. Analysis of writing A. History of literary piece (circumstances under it was written, notoriety, etc) B. Literary observations – style, tone, language, devices C. Identify and analyze theme

 

* You will write a topic outline. Make sure all items have the same level of weight or significance and use short phrases. The first letter and proper nouns are capitalized in each header of the outline. For every a, there must be a b and use no more than six numbers or letters in succession.

 

 

This is more of a commentary than an essay. Compare “To His Coy Mistress” (“Mistress,” John Donne) with “Donna Julia” (Byron, from Don Juan). I will provide you with both of these poems. Write the same amount for both poems. The word count is 520-550 words. Try not to list points, but rather to analyze them in an integrated fashion. The more coherent your commentary is, the better. I’ll also provide a sample commentary, so I can show you what my instructor wants. Also do not use so many quotes.
1) Make interpretations and arguments — not just summaries and observations. Also, give specific support for your interpretations and arguments. If you say that something occurs in a text, show where, how, and why. Back up your points with specific references to the text. But do not use so many quotes.
2) Express yourself grammatically and in the proper format — coherent paragraphs for the commentaries. Do not say what happens in the text; it merely shows that you’ve read the text and understand the basic points about it.
A commentary doesn’t require an introduction or conclusion, or a clear and integrated relation between a main argument (in the thesis statement) and subsidiary arguments (in topic sentences).

MOVIE REVIEW 464

On your own, you will choose a movie to watch for this class that relates to a topic or topics from this course. Give a brief overview of the movie as a whole
Describe 4 scenes from your movie and explain why you believe they relate to Staffing/Hiring.
2-5 pages

Using the text, explain why you chose the movie.
Describe 4 examples/scenes that Staffing issues or topics are shown. (Help the reader make the connection)
For each example/scene,

What is the topic/issue being shown?
Relate the scene to material from our text.
EXAMPLES:
What styles are they using?

What type of conflict are they involved in?

What are they doing wrong?

What makes you think this?

On your own, you will find and watch a movie that relates to the topic of Staffing/Hiring. (2-5 pages)

Explain why you chose the movie, using our text as a reference.