What is integrated marketing and what is the value of integrated marketing for companies? Think about your favorite brands. Do you feel as though you have a “relationship” with any? What do the companies that support these brands do to ensure you are happy in the relationship?

answer the following questions, in the form of a short essay. Your response should be 3 pages double-spaced.

Questions

What is integrated marketing and what is the value of integrated marketing for companies?
Think about your favorite brands. Do you feel as though you have a “relationship” with any? What do the companies that support these brands do to ensure you are happy in the relationship?

Do you an advocate of any brand in social media ? How do you express your support for this brand in social media (youtube, Facebook, Instagram, blogs etc)
View this video by Aston Martin.
Would you classify this video as a form of advertising ? Why yes, why no.

Review the campaign for Lean Cuisine “Weigh this”. View the following video:
https://www.youtube.com/watch?v=h1I_hFwzOYA. (Links to an external site.)Links to an external site.

Read the case study for Lean Cuisine in this week’s module (Bold Ogilvy Awards.doc).
-What makes this campaign an integrated campaign?

-What makes this campaign successful according to your opinion?

Research the pros and cons of 3G and 4G technologies and its role in today’s applications.

Assignment 2: Wireless Technology

There are a number of cellular phone companies each serving their own unique geographical areas. Likewise, they each may use a different technology to transfer communication. Research the pros and cons of 3G and 4G technologies and its role in today’s applications.

Write a fully developed paper in which you:

(1). Compare the pros and cons of 3G and 4G technology to determine the best uses of 3G and 4G technology in today’s applications.
Describe how an enterprise would use 3G, 4G, WWAN, and WIAMX to improve business.
(2) Explain why they would use one solution over the remaining three
(3) Analyze the changes in 4G technology since the printing of the textbook in 2009 and identify those of importance for a user of 4G technology.
(4) Take a position on the following statement, “Wireless application protocol is a necessity for wireless communication organizations and their users.” Then, explain your position with supporting evidence.

Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.

Discussion Forum: Civil Rights: Cause or Effect?

Why were soul music and soul jazz connected so strongly to the Civil Rights Movement during the 1960s? Do you believe that the music had an effect on the Movement or did the Movement affect the music? In providing input to the discussion, please direct your responses to the music itself and how it related to the Civil Rights Movement, and avoid making generalized observations about that era. Personal opinions are encouraged as long as you can cite references to support your ideas.

Please do a 150 words on this topic, and approx 125 words response on my classmate’s discussion, my classmate haven’t upload anything yet, I will upload their discussion once they upload it! Sorry for the inconvenience

Treatment of Delirium Neurocognitive Disorders Neurocognitive disorders (NCD) such as delirium, dementia, and amnestic disorders are more prevalent in older adults.

Discussion: Treatment of Delirium Neurocognitive Disorders
Neurocognitive disorders (NCD) such as delirium, dementia, and amnestic disorders are more prevalent in older adults. As the population ages and as life expectancy in the United States continues to increase, the incidence of these disorders will continue to increase. Cognitive functioning such as memory, language, orientation, judgment, and problem solving are affected in clients with NCDs. Caring for someone with a neurocognitive disorder is not only challenging for the clinician, but also stressful for the family. The PMHNP needs to consider not only the client but also the “family as client.” Collaboration with primary care providers and specialty providers is essential. Anticipatory guidance also becomes extremely important.
In this Discussion, you will integrate several sources of knowledge specific to NCDs as you discuss evidenced-based therapies used to treat these disorders.
Learning Objectives
Students will:
• Analyze diagnostic criteria for neurocognitive disorders
• Analyze evidence-based psychotherapy and psychopharmacologic treatment for neurocognitive disorders
• Evaluate benefits and risks of neurocognitive therapies
• Compare differential diagnostic features of neurocognitive disorders
Note: For this Discussion, you are required to complete your initial post before you will be able to view and respond to your colleagues’ postings. Begin by clicking on the “Post to Discussion Question” link and then select “Create Thread” to complete your initial post. Remember, once you click submit, you cannot delete or edit your own posts, and cannot post anonymously. Please check your post carefully before clicking Submit!
To prepare for this Discussion:
Note:
Please add the headline, introduction and conclusion.

Question:

1: Explain the diagnostic criteria for Delirium disorder.

2: Explain the evidenced-based psychotherapy and psychopharmacologic treatment for your Delirium disorder.
3: Identify the risks of different types of therapy and explain how the benefits of the therapy that might be achieved might outweigh the risks.

4: Support your rationale with references to the Learning Resources or other academic resource.

Learning Resources
Required Readings
Sadock, B. J., Sadock, V. A., & Ruiz, P. (2014). Kaplan & Sadock’s synopsis of psychiatry: Behavioral sciences/clinical psychiatry (11th ed.). Philadelphia, PA: Wolters Kluwer.
• Chapter 21, “Neurocognitive Disorders” (pp. 694–741)
Gabbard, G. O. (2014). Gabbard’s treatment of psychiatric disorders (5th ed.). Washington, DC: American Psychiatric Publications.
• Chapter 63, “Delirium”
• Chapter 64, “Neurocognitive Disorder Due to Alzheimer’s Disease”
• Chapter 65, “Frontotemporal Neurocognitive Disorder”
• Chapter 66, “Vascular Neurocognitive Disorder”
• Chapter 67, “Neurocognitive Disorder Due to Parkinson’s Disease”
Note: You will access this textbook from the Walden Library databases.
American Psychiatric Association. (2013). Diagnostic and statistical manual of mental disorders (5th ed.). Washington, DC: Author.
• “Neurocognitive Disorders”
Note: You will access this book from the Walden Library databases.

Stahl, S. M. (2014). Prescriber’s Guide: Stahl’s Essential Psychopharmacology (5th ed.). New York, NY: Cambridge University Press.

Note: All Stahl resources can be accessed through the Walden Library using the link below. This link will take you to a login page for the Walden Library. Once you log in to the library, the Stahl website will appear. http://ezp.waldenulibrary.org/login?url=http://stahlonline.cambridge.org/

To access information on specific medications, click on The Prescriber’s Guide, 5th Ed. tab on the Stahl Online website and select the appropriate medication.

Alzheimer disease Delirium Dementia Parkinson’s disease dementia
caprylidene
donepezil
galantamine
memantine
rivastigmine haloperidol (adjunct)
lorazepam (adjunct) donepezil
galantamine
memantine
rivastigmine rivastigmine
pimavanserin
Note: For more information on Pimavanserin, see:

Acadia Pharmaceuticals. (2017). Transform the treatment of Parkinson’s disease psychosis with NUPLAZID. Retrieved from https://www.nuplazidhcp.com/?gclid=CIHS5auvwtMCFQkaaQodrU0FGQ

U.S. Food and Drug Administration. (n. d.). Highlights of prescribing information: Nuplazid. Retrieved from https://www.accessdata.fda.gov/drugsatfda_docs/label/2016/207318lbl.pdf

Hopkins, S. A., & Chan, D. (2016). Key emerging issues in frontotemporal dementia. Journal of Neurology, 263(2), 407–413. doi:10.1007/s00415-015-7880-7

Note: You will access this article from the Walden Library databases.
Walker, Z., Possin, K. L., Boeve, B. F., & Aarsland, D. (2015). Lewy body dementias. The Lancet, 386(10004), 1683-1697.

Note: You will access this article from the Walden Library databases.
Required Media

Laureate Education (Producer). (2017a). A gentleman with a neurocognitive disorder [Multimedia file]. Baltimore, MD: Author.

Bolin, P. (2015, December 31). Neurocognitive disorders – CRASH! Medical review series [Video file]. Retrieved from https://www.youtube.com/watch?v=bQXOPITY9XM

Note: The approximate length of this media piece is 57 minutes.

Optional Resources
Kota, L. N., Bharath, S., Purushottam, M., Moily, N. S., Sivakumar, P. T., Varghese, M., . . . Jain, S. (2015). Reduced telomere length in neurodegenerative disorders may suggest shared biology. The Journal of Neuropsychiatry and Clinical Neurosciences, 27(2), e92–e96. doi:10.1176/appi.neuropsych.13100240
Lepkowsky, C. M. (2016). Neurocognitive disorder with Lewy bodies: Evidence-based diagnosis and treatment. Practice Innovations, 1(4), 234–242. doi:10.1037/pri0000031
Oltra-Cucarella, J., Pérez-Elvira, R., Espert, R., & Sohn McCormick, A. (2016). Are cognitive interventions effective in Alzheimer’s disease? A controlled meta-analysis of the effects of bias. Neuropsychology, 30(5), 631–652. doi:10.1037/neu0000283

PMO: Implementation Recommendation

The purpose of the Portfolio Project is to synthesize current research about the project management office (PMO) and develop a recommendation for implementing a PMO in an organization. The final Portfolio Project is structured to help you demonstrate an understanding of the course material, as well as the implications of new knowledge gained from outside research.

For your Portfolio Project, you are required to select a subject organization for developing a PMO implementation recommendation. The subject organization may be your workplace, an organization that you are familiar with, or an organization that is based on your research. The subject organization must evidence the characteristics and attributes of a viable candidate for benefiting from a PMO. As part of the initial Portfolio Project Assignment due in Module 5, you must secure instructor approval for the organization selected for your Portfolio Project.

Based on analysis of your subject organization, write a recommendation for implementing a PMO that is supported by PMO best practices and standards. When writing the implementation recommendation, assume the role of a highly regarded, project management professional commissioned to review, analyze, and develop the necessary requirements for the implementation of a successful project management office. Your implementation recommendation should address the following key elements:

Subject organization information:
Organization name
Organization mission, vision, and values statement
Industry type and organization demographics
Organization culture
Executive sponsor and key stakeholders
PMO business case:
Extant project management assessment:
Project management methods
Project management tools
Project management experience
Project management maturity
Perceived PMO benefits for the organization:
Overarching business rationale
Long term measurable goals (3-4)
First year specific goals and metrics
Quantified value proposition (short and long term)
PMO Mission and Vision:
PMO mission and vision statement
Alignment with organization mission and vision
PMO stakeholders
PMO Charter:
Business purpose
Business alignment and affiliation
Empowerment authority
Fiscal management
Charter approval
PMO Recommendation:
PMO type
PMO structure
PMO culture
PMO staffing
PMO project methods
PMO project tools
PMO governance
PMO risk management
PMO business integration
Other relevant PMO considerations
Your essay should meet the following requirements:

Your properly- and well-written PMO implementation recommendation paper should be 12-15 pages in length.

Visualizing Japanese Culture

Using Felice Beato’s Japan: People & Places (https://ocw.mit.edu/ans7870/21f/21f.027/beato_people/index.html)
(https://ocw.mit.edu/ans7870/21f/21f.027/beato_places/index.html) as the primary source/subject, write about the creator, and what you think the pieces reveals about westerners’ views of East Asia.

Talk about what influence Beato’s Japan Photography work had on other photographers/westerners view of japan, etc.

Point out an parallels between between Beato’s work and work of similar modern day photographers.

Explore the following ideas:
Was Beato’s work exploitative of exotic culture for commercial success and/or was his work important in that it documented an important time in history and inspired other photographers?

Humanities summary

In keeping with the style of the epics of Homer, the poem begins with an invocation to the poet’s
Muse, and an explanation of the principal conflict of the early part of plot, which stems from the
resentment held by the goddess Juno against the Trojan people.
The action begins with the Trojan fleet, led by Aeneas, in the eastern Mediterranean, heading
towards Italy on a voyage to find a second home, in accordance with the prophecy that Aeneas
will give rise to a noble and courageous race in Italy, which is destined to become known
throughout the world.
The goddess Juno, however, is still wrathful at being overlooked by the judgment of Paris in
favour of Aeneas’s mother, Venus, and also because her favourite city, Carthage, is destined to
be destroyed by Aeneas’ descendants, and because the Trojan prince Ganymede was chosen
to be the cup-bearer to the gods, replacing Juno’s own daughter, Hebe. For all these reasons,
Juno bribes Aeolus, god of the winds, with the offer of Deiopea (the loveliest of all the sea
nymphs) as a wife, and Aeolus releases the winds to stir up a huge storm, which devastates
Aeneas’ fleet.
Although himself no friend of the Trojans, Neptune is infuriated by Juno’s intrusion into his
domain, and stills the winds and calms the waters, allowing the fleet to take shelter on the coast
of Africa, near Carthage, a city recently founded by Phoenician refugees from Tyre. Aeneas,
after encouragement from his mother, Venus, soon gains the favour of Dido, Queen of
Carthage.
At a banquet in honour of the Trojans, Aeneas recounts the events which led upto their arrival,
beginning shortly after the events described in “The Iliad”. He tells of how the crafty
Ulysses(Odysseus in Greek) devised a plan for Greek warriors to gain entry into Troy by hiding
in a large wooden horse. The Greeks then pretended to sail away, leaving Sinon to tell the
Trojans that the horse was an offering and that if it were taken into the city, the Trojans would
be able to conquer Greece. The Trojan priest, Laocoön, saw through the Greek plot and urged
the horse’s destruction, but he and both his sons were attacked and eaten by two giant sea
snakes in an apparently divine intervention.
The Trojans brought the wooden horse inside the city walls, and after nightfall the armed
Greeks emerged and began to slaughter the city’s inhabitants. Aeneas valiantly tried to fight off
the enemy, but he soon lost his comrades and was was advised by his mother, Venus, to flee
with his family. Although his wife, Creusa, was killed in the melée, Aeneas managed to escape
with his son, Ascanius, and his father, Anchises. Rallying the other Trojan survivors, he built a
fleet of ships, making landfall at various locations in the Mediterranean, notably Aenea in
Thrace, Pergamea in Crete and Buthrotum in Epirus. Twice they attempted to build a new city,
only to be driven away by bad omens and plagues. They were cursed by the Harpies (mythical
creatures that are part woman and part bird), but they also unexpectedly encountered friendly
countrymen.
In Buthrotum, Aeneas met Hector’s widow, Andromache, as well as Hector’s brother, Helenus,
who had the gift of prophecy. Helenus prophesied that Aeneas should seek out the land of Italy
(also known as Ausonia or Hesperia), where his descendants would not only prosper, but in
time would come to rule the entire known world. Helenus also advised him to visit the Sibyl in
Cumae, and Aeneas and his fleet set off towards Italy, making first landfall in Italy at Castrum
Minervae. However, on rounding Sicily and making for the mainland, Juno raised up a storm
which drove the fleet back across the sea to Carthage in North Africa, thus bringing Aeneas’
story up to date.
Through the machinations of Aeneas’ mother Venus, and her son, Cupid, Queen Dido of
Carthage falls madly in love with Aeneas, even though she had previously sworn fidelity to her
late husband, Sychaeus (who had been murdered by her brother Pygmalion). Aeneas is inclined
to return Dido’s love, and they do become lovers for a time. But, when Jupiter sends Mercury to
remind Aeneas of his duty and his destiny, he has no choice but to leave Carthage.
Heart-broken, Dido commits suicide by stabbing herself on a funeral pyre with Aeneas’ own
sword, predicting in her death throes eternal strife between Aeneas’ people and hers. Looking
back from the deck of his ship, Aeneassees the smoke of Dido’s funeral pyre and knows its
meaning only too clearly. However, destiny calls him, and the Trojan fleet sails on towards Italy.
They return to Sicily to hold funeral games in honour of Aeneas’ father, Anchises, who had died
before Juno’s storm blew them off course. Some of the Trojan women, tired of the seemingly
endless voyage, begin to burn the ships, but a downpour puts the fires out. Aeneas is
sympathetic, though, and some of the travel-weary are allowed to stay behind in Sicily.
Eventually, the fleet lands on the mainland of Italy, and Aeneas, with the guidance of the Sibyl
of Cumae, descends into the underworld to speak with the spirit of his father, Anchises. He is
given a prophetic vision of the destiny of Rome, which helps him to better understand the
importance of his mission. On returning to the land of the living, at the end of Book VI, Aeneas
leads the Trojans to settle in the land of Latium, where he is welcomed and begins to court
Lavinia, the daughter of King Latinus.
The second half of the poem begins with the break out of war between the Trojans and the
Latins. Although Aeneas has tried to avoid war, Juno had stirred up trouble by convincing
Queen Amata of the Latins that her daughter Lavinia should be married to a local suitor, Turnus,
the king of the Rutuli, and not Aeneas, thus effectively ensuring war. Aeneas goes to seek
military support among the neighbouring tribes who are also enemies of Turnus, and Pallas, son
of King Evander of Arcadia, agrees to lead troops against the other Italians. However, while the
Trojan leader is away, Turnus sees his opportunity to attack, and Aeneas returns to find his
countrymen embroiled in battle. A midnight raid leads to the tragic deaths of Nisus and his
companion Euryalus, in one of the most emotional passages in the book.
In the battle that follows, many heroes are killed, notably Pallas, who is killed by Turnus;
Mezentius (Turnus’ friend, who had inadvertently allowed his son to be killed while he himself
fled), who is killed by Aeneas in single combat; and Camilla, a sort of Amazon character
devoted to the goddess Diana, who fights bravely but is eventually killed, which leads to the
man who killed her being struck dead by Diana’s sentinel, Opis.
A short-lived truce is called and a hand-to-hand duel is proposed between Aeneas and Turnus
in order to spare any further unnecessary carnage. Aeneas would have easily won, but the truce
is broken first and full-scale battle resumes. Aeneas is injured in the thigh during the fighting, but
he returns to the battle shortly afterwards.
When Aeneas makes a daring attack on the city of Latium itself (causing Queen Amata to hang
herself in despair), he forces Turnus into single combat once more. In a dramatic scene, Turnus’
strength deserts him as he tries to hurl a rock, and he is struck by Aeneas’ spear in the leg.
Turnus begs on his knees for his life, and Aeneas is tempted to spare him until he sees that
Turnus is wearing the belt of his friend Pallas as a trophy. The poem ends with Aeneas, now in
a towering rage, killing Turnus.

The Life of OlaudahEquiano  by Olaudah Equiano

Book choosen: The Life of OlaudahEquiano  by Olaudah Equiano

**Need to buy the book and cite directly from the book.** When citing don’t put the page number, put the chapter where you got the quote from.

Your book review will be graded on how successfully you complete the 5 items in accordance with the grading guidelines—also listed below.

  1. A brief summary of the book. What is the main narrative? Worth 15 points.
  2. Describe what kind of book this is and what kind of sources it uses. Is it a primary source?(written during the time of event…) A secondary source?(written after the event based on other writing or sources…) Does it rely on personal experience and observation? Does it rely on archival work or secondary sources? How does the book present its story to the reader? How effective is the book in terms of its use of sources and/or examples of personal experience? Worth 15 points.
  3. Analyze and assess the book. What is the point of the book? What does it tell us? Why did the author write the book? Do you agree or disagree with the main arguments/points/messages of the book? Does the author do a good job of getting her/his point across? Worth 20 points.
  4. Give specific examples from the book throughout your written review to support the brief summary, your analysis, opinion, and in the explanation of the type of book you have read. Worth 15 points.
  5. Please write in an organized and clear manner. Edit your book review before you turn it in so that there are no typos, grammatical mistakes, errors, etc. Make sure that your review has an introduction and conclusion. Do not use block quotes. Instead, use your own words. Please make sure the paper is double-spaced, using normal margins, in Times New Roman 12 point font, and meets the 4-page minimum requirement. Please insert page numbers. Use citations (MLA) when appropriate. Worth 15 points.

Define PM assessment in context of the PMO infrastructure management.

Project management (PM) assessment and project auditing provide the project management office (PMO) with both infrastructure management and technical support. The purpose of this assignment is for you to understand and synthesize the application of PM assessment as an enabling infrastructure for PMO sustainable success.

For this assignment, address the following items:

Define PM assessment in context of the PMO infrastructure management.
Describe the primary domains of encompassing PMO assessment.
Distinguish PMO Assessment from project auditing.
Based on the T D Bank N.A.’s enterprise-wide PMO (2013) case study, identify how PMO assessment played a role in the firm’s successful growth.
Summarize how the PM assessment improves PMO success.

Writing and Communicating in Education

English 330: Writing and Communicating in EducationFall 2017The List Essay DirectionsThe following is not a linear or step-by-step order, for your essay. It’s a description of what the presentation needs to include. Remember, you’re taking a list essay and presenting it through PowerPoint for an audience of teachers:What do you need to include in your list essay? By now you’ve discovered that most of the list essays have a title (but I’d avoid any title that says “top __things” because that type of research is much more involved than what you’re done. Your title should be catchy and help you lead into your list of three, five, seven, things teachers can do to incorporate shift___. Get the idea? You don’t have to write the title first; it may come to you after you’ve written the list.You will need an introduction to your list. Look back at the examples of the list essays you’ve read. How did each writer begin? You may want to work with “imitating” some of the sample introductions. The following link on design principles also had information on the introduction:http://www.presentation-pointers.com/showarticle/articleid/374/Your essay should include the list. You’ve researched several articles and have read what the authors said closely. Look at the models from the example list essays. How did the writer approach the text included? Look back to the essentials/possibles lists you created and draft the text for each of the “things teachers can do to ___shift___”. You will draft the text of your lists that include the essential characteristics and any possibles you want to include.How does an essay end? You need to include a conclusion that answers the question “So What?”. Why is the information you presented important? Look back to the conclusions that various writers included in the text models. How do they end? Below are some tips on writing conclusions: Ways to conclude: Answer the question “So What?”: Show your readers why this paper was important. Show them that your paper was meaningful and useful.Synthesize, don’t summarize: Don’t simply repeat things that were in your paper. They have read it. Show them how the points you made and the support and examples you used were not random, but fit together.Redirect your readers: Give your reader something to think about, perhaps a way to use your paper in the “real” world. If your introduction went from general to specific, make your conclusion go from specific to general. Think globally.Create a new meaning: You don’t have to give new information to create a new meaning. By demonstrating how your ideas work together, you can create a new picture. Often the sum of the paper is worth more than its parts.Attend to the register appropriate to the audience of teachers. Pay close attention to your sentence structure and vocabulary.
Format: PowerPoint Presentation using the List Essay GenreAudience: Educators in a PLC or Faculty MeetingFont: 12 Point, Times New RomanLength: 8-12 slides