Diagnostic and Clinical Reasoning Paper Assignment

The purpose of this assignment is to provide you the opportunity to expand the scope of your clinical documentation and your thought processes relative to complex patient care cases.

1. Select a patient encounter from your current clinical experience.

2. The patient encounter you select should be one of the more complex patient cases that you have experienced with your current clinical patient population. Given that you are to select complex cases, this assignment may not be completed for a ‘general health, well child, well woman, routine OB, routine physical exam (etc.)’ type of encounter.

NOTE:  You will need to identify which patient encounter you are expanding your documentation for by including the Typhon Case ID #  under your name on the title page of your paper.

3. For this assignment you will utilize the same SOAP note format that you do for your Typhon encounters and expand your documentation. Construct this assignment ensuring that you adhere to the writing guidelines provided in the 6^th edition APA manual.

Below is the overview of the required elements for this assignment:

*Title Page (Page 1): Follow APA guidelines for running head on page 1, and include Medical Diagnosis, Student Name, Typhon Case ID #, and Date.

*Subjective (Start of Page 2): Follow APA guidelines for running head on page 2 and subsequent pages

CC: chief complaint – What are they being seen for? This is the reason that the patient sought care, stated in their own words, or paraphrased.

HPI: history of present illness – use the “OLDCART” approach for collecting data and documenting findings.  [O=onset, L=location, D=duration, C=characteristics, A=associated/aggravating factors, R=relieving Factors, T=treatment, S=summary]

PMH: past medical history – This should include past illness/diagnosis, conditions, traumas, hospitalizations, and surgical history. Include dates if possible.

Allergies: State the offending medication/food and the reactions.

Medications: Names, dosages, and routes of administration.

Social history: Related to the problem, educational level/literacy, smoking, alcohol, drugs, HIV risk, sexually active, caffeine, work and other stressors. Cultural and spiritual beliefs that impact health and illness. Financial resources.

Family history: Use terms like maternal, paternal and the diseases and the ages they were deceased or diagnosed if known.

Health Maintenance/Promotion: Immunizations, exercise, diet, etc. Remember to use the United States Clinical Preventative Services Task Force (USPSTF) guidelines for age appropriate indicators. This should reflect what the patient is presently doing regarding the guidelines.

ROS: review of systems – this is to make sure you have not missed any important symptoms, particularly in areas that you have not already thoroughly explored while discussing the history of present illness. You would also want to include any pertinent negatives or positives that would help with your differential diagnosis. For acute episodic (focused) visits (i.e sprained ankle, sore throat, etc.) you may be omitting certain areas such as GYN, Rectal, GI/Abd, etc. While the list below is provided for your convenience it is not to be considered all-encompassing and you are expected to include other systems/categories applicable to your patient’s chief complaint.

General: May include if patient has had a fever, chills, fatigue, malaise, etc.

Skin:

HEENT: head, eyes, ears, nose and throat

Neck:

CV: cardiovascular

Lungs:

GI: gastrointestinal

GU: genito-urinary

PV: peripheral vascular

MSK: musculoskeletal

Neuro: neurological

Endo: endocrine

Psych:

*Objective:

PE:  physical exam – either limited for a focused exam or more extensive for a complete history and physical assessment. This area should confirm your findings related to the diagnosis. For acute episodic (focused) visits (i.e. sprained ankle, sore throat, etc.) you may be omitting certain areas such as GYN, Rectal, Abd, etc. All SOAP notes however should have physical examination of CV and lungs. While the list below is provided for your convenience it is not to be considered all-encompassing and you are expected to include other systems/assessments applicable to your patient’s chief complaint.  Ensure that you include appropriate male and female specific physical assessments when applicable to the encounter.  Your physical exam information should be organized using the same body system format as the ROS section. Appropriate medical terminology describing the objective examination is mandatory.

Gen: general statement of appearance, if there is any acute distress.

VS: vital signs, height and weight, BMI

Skin:

HEENT: head, eyes, ears, nose and throat

Neck:

CV: cardiovascular

Lungs:

Abd: abdomen

GU: genito-urinary

PV: peripheral vascular

MSK: musculoskeletal

Neuro: neurological exam

Diagnostic Tests: This area is for tests that were completed during the patient’s appointment that ruled the differential diagnosis in or out (e.g. – Rapid Strep Test, CXR, etc).

*Assessment: (number each diagnosis)

Diagnosis/Diagnoses: Start with the presenting chief complaint diagnosis first. Number each diagnosis. A statement of current condition of all other chronic illnesses that were addressed during the visit must be included (i.e. HTN-well managed on medication). Remember the S and O must support this diagnosis. Pertinent positives and negatives must be found in the write-up.

*Plan: (number each plan specific to each diagnosis)

These are the interventions that relate to the above diagnosis and address the following aspects (they should be separated out as listed below):

Diagnostics: labs, diagnostics testing – tests that you planned for/ordered during the encounter that you plan to review/evaluate relative to your work up for the patient’s chief complaint.

Therapeutic: changes in meds, skin care, counseling

Educational: information clients need in order to address their health problems. Include follow-up care. Anticipatory guidance and counseling.

Consultation/Collaboration: referrals, or consult while in clinic with another provider. If no referral made was there a possible referral you could make and why? Advance care planning.

*Clinical Decision Making

The next section summarizes your critical thinking, decision-making and diagnostic reasoning skills that provides you the platform to expand on your identified Typhon patient encounter. It is a reflection of the thought process you used in caring for the patient. Follow the directions under each section and label each area as appropriate. All information should be in your own words. Do not cut and paste information obtained as this is considered academically dishonest.

Pathophysiology (1 paragraph): Include information in regard to the pathophysiology related to the main diagnosis or illness process. This will help to understand how the S and O supported the diagnosis you assigned.

Pharmacology information (1 paragraph) or (***Alternate – Therapy information): Choose one drug that was prescribed at this visit or that is taken chronically by the patient to review. Please include the name of the drug (generic and brand), class, action, excretion, side effects and interactions, why this particular drug is being prescribed for this particular patient, what is this drug intended to treat, (specifically antibiotics, what organisms are we treating?). What other drug could be chosen instead that would work, if any? Keep in mind the cost and convenience for the patient. This should be about a paragraph in length stated in the way that you would use to educate your patient regarding the medication. It is not acceptable to copy and paste from your pharmacology resource or text. Please cite resources used. ***NOTE:   Since the patient encounter you select for this assignment is supposed to be one of the most complex encounters you have with this course population, the likelihood exists that you will have a pharmacologic agent to discuss for this assignment requirement.  However, if there are no pharmacologic agents to utilize then choose a non-pharmacologic element of the therapeutic plan (e.g. this could be Hyperbaric therapy, water therapy, relaxation training, biofeedback, PT, OT, Counseling [e. g. nutritional, emotional, behavior modification, etc.]or a Complementary Alternative Medical regimen [e.g. nutritional therapy, a spiritual intervention, Emotional Freedom Therapy (EFT), journaling, visual imagery, progressive relaxation, Cranial Electrical Stimulation (CES), etc.]

Critical Thinking / Clinical Decision Making (1 paragraph):  In this section, include the top 2-3 differential diagnoses. This is an area that you would want to discuss what led to the diagnosis and how you ruled out certain other differential diagnosis. You may want to include why a particular treatment was chosen, perhaps despite what the books and references say. You need to provide evidence that you are referring to your available resources and not just deferring to your preceptor. Address any personal biases related to aging, development, and independence that might interfere with delivering quality of care.

Ethical and or Cultural Concerns: Identify any ethical or cultural issues related to this patient’s care. Include how these concerns were addressed.

Barriers to Care:   Identify any potential or actual barriers you encountered or foresee with this patient’s care. Specifically here address the social determinants of health that impact/result in actual or potential barriers to their ability to receive/engage with healthcare services.  Your discussion need to demonstrate knowledge of healthcare policy and advocacy actions/activities appropriate for quality healthcare for all citizens. As an advanced practitioner it is important to keep up to date with health care policy in order to provide quality patient care. This information may be obtained in journals, blogs, media, etc.

*Evidence based practice (1-2 paragraphs):

Evidence-Based Practice (EBP) is a thoughtful integration of the best available evidence, coupled with clinical expertise. As such it enables health practitioners to address healthcare questions with an evaluative and qualitative approach. EBP allows the practitioner to assess current and past research, clinical guidelines, and other information resources in order to identify relevant literature while differentiating between high-quality and low-quality findings. The practice of Evidence-Based Practice includes five fundamental steps:

• Formulating a well-built question
• Identifying articles and other evidence-based resources that answer the question
• Critically appraising the evidence [research studies, CPGs, published care standards, etc.] to assess its validity
• Applying the evidence
• Re-evaluating the application of evidence and areas for improvement

In this section please include APA citation for all resources utilized that informed your decision making with this particular patient case. In addition, describe what clinical questions and terms used to direct your search and address how valuable the evidence you found was in understanding, and directing the care.

*Self-Reflection:

Reflection on decision making (1 paragraph):  This is an area where you look over the data gathered and after a careful review of the available resources (i.e. text books, reference readings) will provide a reflection of what might have been added or deleted that would have made this note more conclusive or complete. This is not an area to critique the preceptor. What areas could you have changed? What areas might you have added, perhaps additional questions you should have asked in the ROS, or additional areas you may have assessed for in the PE?

Advanced Practice Practitioner Role Analysis (1 paragraph):  Identify the specific person that drove this plan of care and developed the management, while including detail in how you advocated for the patient. It is entirely possible, and desirable, that you drove the development of the plan of care.  Include how an individualized approach was applied to this patient’s care. Also include how you identified your advocacy for the role of the Nurse Practitioner.

*Reference Page: Follow APA guidelines for constructing all reference page citations and ensure you used APA style for all in-text citations.

Evaluation is a process of forming judgments about something, in terms of its significance, size, quality or impact. It implies processes of measuring, appraising, estimating, and judging. In order to do this just looking at the organisations performance year on year is insufficient. It needs to be considered against the performance of similar organisations. Hence the use of comparator organisations, “benchmarking ” against the best in the industry, or using industry norms is required if one is to arrive at a more objective conclusion about performance – that is, establishing in relation to others performance, whether or not the performance of the organisation you have studied is judged as good or poor.

When considering performance, students also need to recognise that the judgments of different stakeholder groups are likely to be based on different criteria or indicators.

Shareholders will look at indicators related to capital growth and dividends;

Customers will tend to focus on a price/quality dimension –such as “value for money”;

Suppliers may be much more concerned with liquidity /longevity of a business relationship, and

Employees may be most concerned with those indicators related to increased security of employment and promotion opportunities, such as growth and liquidity etc.

Thus a perspective, which takes account of such different indicators and viewpoints, and includes both short and longer-term criteria, is likely to be helpful in evaluating performance. The actual perspective which is taken in this case will ultimately be determined by the specific objectives established for your research report.

The need to ensure that your report demonstrates the required analytical and evaluative skills will be important whatever your choice of topic area.

The suggested structure for the Research Report is as follows:-

TITLE PAGE

CONTENTS PAGE

PART 1 – Project objectives and overall research approach – approx. 1,000 words

The first part of your Research Report ‘sets the scene’. It should include the following:

• The reasons for choosing your project topic area and choosing the particular organisation that was the focus of your research work
• What you wanted to find out in your research work. i.e. your project objectives and research questions
• An explanation of your overall research approach. This should provide the reader with an understanding of the overall framework that you developed to meet your project objectives and answer your research questions.

PART 2 – Information gathering and accounting / business techniques – approx. 2,000 words

The second part of your Research Report should provide more detail about (i) the information that you have gathered and (ii) the accounting and business techniques you have chosen to apply to this information. It should include the following:

• The sources of information from which you have obtained relevant data
• A description of the methods used to collect information, including online access
• A discussion of the limitations of your information gathering
• Identification of any ethical issues that arose during your information gathering and how they were resolved
• An explanation of the accounting and / or business techniques you have used, including a discussion of their limitations.

PART 3 – Results, analysis, conclusions and recommendations – approx. 4,500 words

The third part of your Research Report should provide a detailed account of what you have found from the application of your chosen accounting and business techniques to the information that you have gathered. It should include:

• A description of the results you have obtained and any limitations
• Presentation of your results in an appropriate form e.g. tables, graphs, pie charts
• A critical analysis / evaluation of your results which includes an explanation of your significant findings
• Your conclusions about your research findings and how well you have met your project objectives and research questions
• If appropriate, recommendations on specific courses of action to identified individuals within your chosen organisation.

You must also include:

A LIST OF REFERENCES

APPENDICES

Word count and appendices

You must stay within specific maximum word count of 7,500 words. The 7,500 word limit includes everything from the start of the title page, the table of contents, to the end of the conclusions; it does not however include the List of References and the Appendices. It does include all words in tables, graphs and pictures.

Skill and Learning Statement

The Skills and Learning Statement (SLS) is the opportunity for you to demonstrate that you have developed the key ‘graduate’ skills of self-reflection and communication. You will provide evidence of self-reflection by answering a number of questions. Your communication skills will be developed through the preparation and delivery of a presentation to your Mentor. You will submit a copy of the PowerPoint presentation that you used in your presentation to your Mentor as evidence of skills development.

Your SLS must be based on the following four questions:

1. Reflect on what you have learnt from the meetings with your Mentor, including the presentation that you gave to your Mentor?
2. To what extent do you think you have achieved the RAP research objectives you set?
3. How have you demonstrated your interpersonal and communication skills during the project work?
4. Reflect on how undertaking the RAP helped you in your accountancy studies and/or current employment role?

Presentations and slides

The SLS is also made up of two parts, one being a reflective statement covering four specific questions and the other a requirement to give a fifteen minute presentation containing 10-20 slides to the student’s mentor and provide evidence of this presentation.

The mentor will be asked to confirm that the presentation has taken place effectively and University will also require evidence to be submitted with the RAP. This evidence will consist of copies of slides used in the presentation. The presentation slides should ideally be in Powerpoint format.

Content and presentation of the slides

• They must be interesting, clear and easy to read.
• Graphs, pictures and charts may be included in addition to text.
• The presentation should start with a clear opening slide with the title of the presentation and your ACCA number.
• The slides should be designed to support the verbal presentation and should summarise the research report (including its conclusions and recommendations).

The markers and moderators are very experienced at being the recipients of presentations and so can easily make a judgement as to the likelihood of the slides being reasonably presented during a 15 minute presentation. It is not just the number of slides, it is also the content.

SO REMEMBER –

• The presentation should last 15 minutes
• It should be about your topic not the process of writing the report

• The presentation should summarise the research report (including its conclusions and recommendations).
• The slides should SUPPORT your presentation
• The slides should be interesting and clearly understandable

File size limits

Please ensure that all of the files you want to upload and submit online are less than 10MB. Please ensure that the Word document containing the answers to the four SLS questions is less than 250Kb. Your presentation slides should be uploaded separately, preferably as a PowerPoint document.

• The Research Report should be a Word document.
• The Reference list should be a Word document.
• Any financial statements can be uploaded as pdf documents in the Appendices.
• While your presentation slides should be uploaded as a PowerPoint document, the rest of your SLS should be a Word document.
• Any supporting spreadsheets MUST be uploaded as Excel documents in the Appendices.

[Please note that you cannot submit zip files.]

Learning Theories and Instructional Design Models

Research learning theories and instructional design models (including the analysis, design, development, implementation, and evaluation – ADDIE – model).

Consider this scenario: You are planning for a new nursing program for your department or unit. In your efforts to organize, you decide to share some information with faculty about learning theories and the instructional design model you will use in planning for the program.

Create a 10-slide presentation, with detailed speaker notes for each slide, in which you:

• Evaluate learning theories that are appropriate for nursing programs.
• Differentiate between learning theories used for online, classroom, and clinical modalities and settings.
• Evaluate the analysis, design, development, implementation, and evaluation (ADDIE)instructional design model versus one other instructional design model.
• Evaluate effective instructional methods you plan to incorporate in the program.
• Evaluate how accrediting standards influence the development of curriculum.
• Cite and references sources

24202 Consumer Behaviour 1 Spring 2018 Consumer Behaviour (24202) – Assignment Brief CONTENTS Consumer Behaviour (24202) – Assignment Brief ………………………………………………………….1 1. Project Overview …………………………………………………………………………………………………2 Project Topic……………………………………………………………………………………………………….2 Project Objectives………………………………………………………………………………………………..2 Referencing…………………………………………………………………………………………………………2 2. Group Work ………………………………………………………………………………………………………..3 Group Formation………………………………………………………………………………………………….3 Equal Work Policy……………………………………………………………………………………………….3 Peer Evaluation ……………………………………………………………………………………………………3 3. Assessment………………………………………………………………………………………………………….4 Part 1: Consumer Interviews………………………………………………………………………………….4 Part 2: Advertising Presentation (“The Pitch”)…………………………………………………………4 Part 3: Marketing Handbook………………………………………………………………………………….5 4. Project Timeline…………………………………………………………………………………………………..6 Appendix A – Suggested Articles………………………………………………………………………………….8 Appendix B – Group Registration and Contact Form ………………………………………………………9 Appendix C – Peer Evaluation Form……………………………………………………………………………10 Appendix D – Consumer Interview Summary Sheet………………………………………………………12 Appendix E – Advertising Presentation Marking Guide …………………………………………………15 Appendix F – Marketing Handbook Marking Guide………………………………………………………16 24202 Consumer Behaviour 2 Spring 2018 1. PROJECT OVERVIEW The purpose of this project is for you to apply the consumer behaviour topics covered in this course to a real‐world marketing problem. Each student will complete the assignment as part of a group. The assignment comprises 30% of the total marks possible for this subject. The assignment consists of the following three components: (1) Consumer interviews (5% of assignment grade; due week 4). (2) An advertising pitch (30% of assignment grade; due week 8 or 9). (3) A marketing handbook (65% of assignment grade, due week 10). Specific details about the assignment topic as well as each component are detailed in this brief. Project Topic The number of Australians paying for subscription video-on-demand (SVOD) services is set to leapfrog pay television in 2018. One of the major players in the Australian marketplace is Stan, which is 50-50 owned by Nine Entertainment and Fairfax Media. Over 2016-17, Stan grew revenue by 260%. Stan now has over 930,000 Australian subscribers and expects to become cash flow positive sometime in 2019. Despite impressive growth, Stan remains small when compared to its biggest rival, Netflix. According to research conducted in 2017, just 21% of Australians use Stan at least once a month and yet 70% of Australians who have heard of Stan but do not use it. By comparison, 57% of Australians use Netflix at least once per month and only 39% have heard of Netflix but do not use it. Considering the marketing related issues faced by Stan, your group’s task is to propose a marketing campaign that can help boost the number of Stan subscribers and increase their market share for SVOD services in Australia. For additional background information, visit the following web-pages:  Online & On Demand 2017: Trends in Australian online viewing habits.  Stan growth gathers pace as streaming service hits $100 million revenue run rate. Project Objectives For the purposes of this assignment, you should consider your group to be a new marketing consultancy firm. Your first client is Stan. Your client has tasked you with writing a marketing “handbook” to address their current marketing problem. A marketing handbook is a guide that can be referred to by a marketing manager when determining how to ensure that their marketing decisions and activities are successful. In writing this marketing handbook, be sure to provide recommendations in regards to:  What is the actual marketing problem and causes of the problem?  What will be the objectives of your marketing campaign?  Who will be your target market?  What will be the key message/idea of the marketing campaign?  Why will this key message/idea change your target audience’s behaviour?  How are you going to communicate this key message to your target audience? Referencing You are expected to conduct secondary research and appropriately reference this research. Beyond your textbook, you should reference at least ten (10) academic journal articles. These 24202 Consumer Behaviour 3 Spring 2018 texts/articles will often be in the form of academic journal articles, which you can access through the library database or Google Scholar. Journals that you may want to specifically consider include: Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. In addition, you may also reference work summarized in government or company white papers and research reports. Take care that in-text citations match with your references list. Your in-text citations and reference list should follow Harvard referencing style. A reading list of academic papers is provided in Appendix A as a starting point for you. 2. GROUP WORK The assignment is to be completed within a group. As a group, you will be working very closely all semester and each of you will be required to contribute equally to ensure a professional working relationship is maintained. Please be aware that group members are collectively responsible for the group assignment. You should, therefore, ensure that you have had an opportunity to view the final assignment prior to the final submission. Group Formation In Tutorial 1 (Week 2) students should introduce themselves to each other, with the intention of forming a group of six (6) students within the same tutorial class. Groups must be registered by Week 3 via a completed tutorial group form submitted to their tutor. A copy of this form can be found in Appendix B. It is each student’s responsibility to ensure that they have joined a group by Week 3. In adverse circumstances, students may be required to work in teams of five or seven, but only if approved by the tutor. Please note that no adjustment to grades will be made on the basis of group size. Further, the earlier you organise yourself, the more likely you are to work effectively as a team. Equal Work Policy This project is to be completed by the group with equal contribution. It is essential that groups manage their group effectively to complete this project. Group members who do an unequal share of the workload may not receive the same grade as others. Groups who feel some members have not contributed equally should report this to their tutor as soon as an issue arises. It is at the discretion of the subject coordinator and tutor to award different marks for students who have not contributed equally or at the same level as their fellow group members. This decision will be made in line with the peer evaluation form. Peer Evaluation In order to encourage equal participation, each group member will submit an evaluation of each of their group members. This evaluation will indicate the percentage contribution of each group member to the group’s overall performance in the assignment. Every student is required to complete one evaluation form. The peer evaluation form should be submitted to your tutor in Tutorial 9 (Week 10). The form can be found in Appendix C. All evidence of unbalanced workload (e.g., emails, Facebook comments, text messages, and etc.) must be attached with the form. No additional information will be accepted afterward. All appeals related to the peer evaluations and redistribution of assignment marks should be reported to the tutor within a week after the announcement of the individual assignment 24202 Consumer Behaviour 4 Spring 2018 marks. If there are issues throughout the semester, please escalate this to your tutor as soon as possible if they cannot be solved. 3. ASSESSMENT The group assignment comprises three assessable components: (1) Consumer interviews. (2) An advertising presentation. (3) A marketing handbook. Part 1: Consumer Interviews (5% of the assignment grade; due Week 4; summaries submitted in your tutorial) To prepare for your marketing handbook, each group member must conduct an in-depth interview with a consumer in your target market segment. Therefore, your group will conduct approximately 6 interviews in total. The interviewee should be familiar with the market in general (i.e., they do not necessarily have to be a current customer of the client). Your goal in the interview is to discover consumers’ attitudes and experience with the market. This will be a great way to understand the general state of the industry, whilst also providing a platform to enable you to generate possible new ideas. To assist you with this task, an interview summary template is provided in Appendix D. Please type your interviewee’s responses using the template. This summary document will be at least two pages of content. Please bring your summary document to Tutorial 3 (Week 4). A discussion of your findings will occur in this tutorial. Clean copies of summaries from all team members should be submitted to your tutor for marking. All team members’ summaries are also to be included as an appendix in your handbook. Please note that handwritten assignments are not permissible and will automatically receive a zero mark. Part 2: Advertising Presentation (“The Pitch”) (30% of the assignment grade; due Week 8 or 9) The purpose of the advertising presentation is to allow you to get creative and go one step beyond your consumer analysis/handbook. Your advertising pitch can be for print, television, website, ambient/outdoor, cinema, or may be an idea for an event, competition, promotion or social media campaign. Groups can act out their advertisement, bring in a mock-up of a website, or a print advertisement, or prerecord video – but they must present it in Week 8 or 9. Each presentation will take less than 5 minutes and should include a brief description of the advertisement’s relevance. It should, in effect, demonstrate your handbook in action. You are encouraged to deliver creative, unique, fun ideas. However, keep in mind that your pitch must be a logical execution of your marketing problem and supported by your consumer behaviour analysis. You should be sure to specify the marketing channel you selected and structure/design/present your work accordingly. During the presentation, consumer behaviour concepts and theories should be briefly but explicitly stated. Appropriate citations should also be included in your presentation. The following are some rules and guidelines for the pitch: 24202 Consumer Behaviour 5 Spring 2018  Each group will present only to the tutor. Please do not enter the tutorial room unless it is the scheduled time for your group’s presentation. If you arrive early, please wait quietly outside the classroom.  After you enter the room, you will have 2 minutes to set up. You will have 5 minutes to present your work. You will have 5 minutes to get feedbacks from the instructor. o The pitch order and schedule will be determined by and announced by the tutor.  There must be at least two presenters but all group members can present. o We highly recommend that every group member attend the pitch to help field questions from the tutor.  Be fully prepared – reading from palm cards, notes, smart phones, laptops, or other prompts during the presentation will lead to a direct 50% reduction on the group marks.  Presenters are encouraged to dress in ‘business casual’ clothing (or perhaps in costume if the nature of your pitch requires it!).  You have the freedom to select the presentation format. It can be a poster, a short video, PowerPoint slides, other formats (such as roleplaying with or without costumes), or a mix of multiple formats. Our experience suggests that you may want to have a set of slides to organize your presentation even if you are using a different format, such as a pre-recorded commercial or roleplaying.  After the presentation, you are encouraged to further improve your handbook based on the given feedback from the tutor. A copy of the marking criteria for the advertising presentation can be found in Appendix E. Part 3: Marketing Handbook (65% of assignment grade; due Week 10; submitted on UTSOnline) Your handbook should be 3,000 words maximum (excluding cover page, table of contents, references, and appendices; there is no buffer on this maximum). It is expected that approximately 2,000 words will refer to the group’s theoretical understanding of consumer behaviour, which in turn should be used to propose appropriate recommendations and guide sound conclusions. Assignments that are longer than the prescribed limit will be penalised by 10% of the handbook’s total mark. Here is the required structure of the handbook:  Title page: o This page should include the title of the handbook, and full names and student ID numbers for all team members. o This page should also state the number of words (excluding cover page, table of contents, references, and appendices).  Table of contents.  The marketing problem: o You should briefly outline the key marketing problem(s). Identifying examples of the problem may help you focus your problem (e.g., recent media articles/promotions/campaigns). Please do not simply repeat the problem on the assignment brief. An in-depth understanding of the problem should be briefly discussed in this part.  Consumer behaviour issues and analysis: o You should identify the specific consumer behaviour issues that are relevant to the marketing problem. It is important to be quite specific in your problem 24202 Consumer Behaviour 6 Spring 2018 definition (e.g., are the issues related to internal factors such as consumer attitudes or perception, decision making, or external factors such as social influences?). o You should apply concepts, models, and theories have been discussed during the semester. Use these concepts to study, understand, and explain the issues.  Recommendations: o Be sure to clearly describe and link the marketing recommendations that you would make based on your analysis of relevant consumer behaviour theories. For example, how would you communicate your key message given what you know about your target audience’s motivation and current attitudes? What methods of communication/engagement do you propose? How would you promote your product/brand/store chain given the level of involvement your target market has in the decision‐making process? o Your recommendations might include, but are not limited to:  Positioning, targeting, segmentation.  Message: should the message be educational in focus, should the communications be very abstract and novel, perhaps super technical, or something else?  Provide suggestions for your creative ideas (e.g. television, print media, social media network activities), including argumentation supporting your suggestions. o Remember, groups will differ in their recommendations. Your recommendations should naturally be based on your consumer analysis. Thus, it is better to be specific and focus on addressing your marketing problem, than simply creating many creative, but irrelevant or off‐topic solutions.  Conclusions.  References: o Be sure to cite at least ten academic articles. See Appendix A for a starting point.  Appendices: o Include your interview summaries. A copy of the marking criteria for the marketing handbook can be found in Appendix F. 4. PROJECT TIMELINE Below is a calendar overview of your expected progression through the group project. Week Activity Week 1-2 Thoroughly read the ‘Assignment Brief’ document. Week 3 Groups must finalise group formation and submit the ‘group registration’ form to their tutor. Groups must sign up for their advertisement presentation week. Past handbooks will be shown in tutorials for students’ reference. Week 4 Each group must bring their interview summaries to their allocated tutorial for in-tutorial discussions and submit a clean copy to the tutor for marking. Week 8 Advertising ‘Pitch’ Presentation I. Week 9 Advertising ‘Pitch’ Presentation II. 24202 Consumer Behaviour 7 Spring 2018 Week 10 Marketing handbook due (10pm, 2 October 2018) – must be uploaded on UTSOnline/Turnitin. Students must also submit a paper-based copy of the handbook and their individual peer-evaluation forms to their tutor as well. Week 12 Students receive feedback on group assignments. Appendix A – Suggested Articles The following articles are a good starting point for your reading. However, you should also conduct your own search to find more relevant articles to support your arguments. Remember, you should cite at least 10 relevant academic articles in your handbook.  Batra, R. and Keller, K.L., 2016. Integrating marketing communications: New findings, new lessons, and new ideas. Journal of Marketing, 80(6), pp.122-145.  Baxendale, S., Macdonald, E.K. and Wilson, H.N., 2015. The impact of different touchpoints on brand consideration. Journal of Retailing, 91(2), pp.235-253.  Datta, H., Foubert, B. and Van Heerde, H.J., 2015. The challenge of retaining customers acquired with free trials. Journal of Marketing Research, 52(2), pp.217- 234.  Risselada, H., Verhoef, P.C. and Bijmolt, T.H., 2014. Dynamic effects of social influence and direct marketing on the adoption of high-technology products. Journal of Marketing, 78(2), pp.52-68.  Rubinson, J., 2009. Empirical evidence of TV advertising effectiveness. Journal of Advertising Research, 49(2), pp. 220-226.  Wayne, M.L., 2018. Netflix, Amazon, and branded television content in subscription video on-demand portals. Media, Culture & Society, 40(5), pp.725-741. 24202 Consumer Behaviour 9 Spring 2018 Appendix B – Group Registration and Contact Form This form must be physically submitted to your tutor, in class, by the end of Week 3’s tutorial. You must work in groups of 6 (six). Please note that, at a later date, the CB Team may be required to add/delete members to/from your group. Step 1: Form a Group Step 2: Indicate a Preferred Advertising Pitch Week Circle your group’s preferred advertising pitch week: Week 8 Week 9 Please note that your tutor cannot guarantee your preference but will try to best accommodate all requests. Step 3: Complete Group Member Details Each group member should retain a copy of this form as a contact sheet. Full Name Student ID Email (UTS email address)* Phone 24202 Consumer Behaviour 10 Spring 2018 Appendix C – Peer Evaluation Form Please note that if you believe that not all members of the group have contributed fairly to this assignment then you should select “Option B” on the form and you must also attach a statement with evidence (e.g., email exchanges, Facebook comments, and etc.) explaining:  Why you believe a group member has not contributed their fair share to the project.  A breakdown of tasks you and others have completed in the project.  An estimate of the time you think each of those tasks has taken.  Any other positive or negative contributions made by you and others. Evidence must be attached with the peer evaluation form, and no additional evidence will be accepted after you submit this form. Any report without evidence will be invalid thus ignored by the teaching group. Please note that the information that you submit may be shown to other group members so that they have an opportunity to respond. While each group member’s comments will be taken into consideration, the final decision on how the marks are awarded will remain the right of the teaching staff. The peer evaluation form can be found on the next page. 24202 Consumer Behaviour 11 Spring 2018 In order to encourage equal participation by all group members, each group member should submit a peer evaluation form. This evaluation will indicate the percentage contribution of each group member to the assignment. Every student is required to complete one evaluation form. These forms should be submitted personally to your tutor in Tutorial 9 (Week 10). If you fail to submit a form, it will be assumed that you would have chosen Option A: Balanced Workload below. Your name: __________________________________________ Your group code: __________________________________________ Your tutor’s name: __________________________________________ Your tutorial time: __________________________________________ Now please complete either Option A or Option B below (please do not complete both). Option A: Balanced Workload I believe that all members of the group have contributed fairly to this assignment, and each member should receive the same mark for the assignment. Your Signature: __________________________________________ Option B: Unbalanced Workload I believe that not all members of the group have contributed fairly to this assignment, and each member should receive a different mark for the assignment. I believe the proportion of the total workload that each member contributed is indicated below. Your Signature: __________________________________________ Name of each group member % Proportion of workload Me ___% ___% ___% ___% ___% ___% ___% TOTAL = 100% Please attach evidence to support your indicated distribution of workload. 24202 Consumer Behaviour 12 Spring 2018 Appendix D – Consumer Interview Summary Sheet Consumer interviews must be submitted to your tutor during Tutorial 3 (Week 4). Please also bring a copy for in-tutorial discussion. Please note that handwritten assignments are not permissible and will automatically receive a zero mark. Questions about you:  What is your name and SID?  What is your tutorial time and who is your tutor? Questions to the respondent:  What is your gender?  What is your age? Questions to the respondent about watching video-on-demand (VOD):  Where do you watch VOD (e.g., YouTube, Facebook, Plus7, 9Now, Netflix, Stan, iTunes, Ozflix, others, etc.)?  How many hours per week do you watch VOD?  Where do you watch VOD (e.g., home, work, while travelling, other, etc.)?  How do you watch VOD (e.g., TV, phone, laptop, other, etc.)?  Who do you watch VOD with (e.g., alone, friends, family, other, etc.)?  When do you tend to watch VOD (e.g., morning, evening, while eating dinner, while waiting for a bus, other, etc.)? 24202 Consumer Behaviour 13 Spring 2018  What factors influence what you choose to watch on VOD services (e.g., friends, family, advertising, online reviews, personalities/bloggers, other, etc.)? Questions to the respondent about subscription video-on-demand:  Where have you or would you search for information about SVOD services?  What percentage of videos that you watch are from SVOD sources (vs. free-to-air broadcast TV vs. broadcast catch-up [e.g., Plus7, 9Now] vs. ad-based VOD [e.g., YouTube, Facebook], vs. transactional VOD [e.g., iTunes, Ozflix])?  Have you ever purchased subscription video-on-demand (SVOD) services? If yes, please list what services you bought?  How often do you use SVOD services? If more than one, what is the percentage split?  What sort of content do you watch via SVOD or would watch if you had the service (e.g., dramas, sci-fi, documentaries, comedy stand-up)?  What sort of content do you wish SVOD services had more of?  What factors do you think are most important in the decision to get SVOD (e.g., convenience, price-point, content)? o Tip: Use the laddering technique to prompt the consumer to tell you the key benefits/values that they associate with those factors. First, ask them to name an important attribute of the brand, and then ask them why it is important to them that the brand has that attribute. After they answer, ask them why it is important to them that they get that benefit, and so on, until you’ve found out a higher-level, more-abstract motivation (e.g., self-esteem, peace of mind, safety) underlying their preference for the attribute. 24202 Consumer Behaviour 14 Spring 2018 Questions to the respondent about Stan (and its biggest rival, Netflix):  Have you heard of Netflix? If yes, how did you hear about them and what do you know about them? Please describe your general image of this brand.  Have you heard of Stan? If yes, how did you hear about them and what do you know about them? Please describe your general image of this brand.  Have you ever had a subscription to Netflix? If yes, what was your experience like? Are there any things you do not like about Netflix in general? o Tip: Try and get the respondent to share insights about the brand in general and also what they think of the actual products, target market, price, brand image, etc.  Have you ever had a subscription to Stan? If yes, what was your experience like? Are there any things you do not like about Stan in general? o Tip: Try and get the respondent to share insights about the brand in general and also what they think of the actual products, target market, price, brand image, etc.  Please describe your image of the average consumer who purchases Netflix.  Please describe your image of the average consumer who purchases Stan.  Do you know the rough price range of Netflix and Stan? What do you think about the price? What would be the appropriate price for services like these?  What are the main advantages you see Stan as having compared to Netflix, if any? 24202 Consumer Behaviour 15 Spring 2018 Appendix E – Advertising Presentation Marking Guide Tutorial Time: _________________ Group Code: ________________ Presentation Week: ________________ Criteria Mark Quality of the ideas and overall creativity. / 25 Demonstration of your understanding of your marketing problem. / 25 Ability to demonstrate why the advertisement/creative idea would work for the marketing problem with reference to consumer behaviour theory / 25 High quality, well-rehearsed, entertaining presentation, kept to the time / 25 Did the presenters read from palm cards, notes, smartphones, laptops, or other prompts during the presentation? Yes / No Comments: ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ Final Mark: _____/ 100 24202 Consumer Behaviour 16 Spring 2018 Appendix F – Marketing Handbook Marking Guide Tutorial Time: _________________ Group Code: ________________ Grade F (0-49.5%) P (50-64.5%) C (65-74.5%) D (75-84.5%) HD (85-100%) Mark Quality and scope of sources (20%) You fail to present a wellreasoned handbook and/or do not have sufficient depth in your choice of academic literature (<5). The reference list doesn’t match with the in-text citations. Mark: 0.0 – 9.9 You present a well-reasoned handbook from a variety of sources including some academic literature (<10 and >5). The reference list matches with the in-text citations. Mark: 10.0 – 12.9 You demonstrate an understanding of material from a variety of sources. You utilise some relevant academic literature (=10). The reference list matches with the in-text citations. Mark: 13.0 – 14.9 You demonstrate an understanding of material from a wide variety of quality sources. You utilises a variety of the relevant academic literature (>10). You make some attempt to critique the literature. The reference list matches with the in-text citations. Mark: 15.0 – 16.9 You demonstrate an in-depth understanding of material from a wide variety of high-quality sources. You utilise a variety of the relevant academic literature (>10). You critique the literature. The reference list matches with the in-text citations. Mark: 17.0 – 20.0 / 20 Demonstrates an understanding of consumer behaviour theory (30%) You fail to make sufficient reference to consumer behaviour theory and/or fail to demonstrate an ability to identify which are relevant to the assignment. Mark: 0.0 – 14.9 You make reference to some relevant consumer behaviour theories in the handbook. You demonstrate some knowledge of consumer behaviour theory Mark: 15.0 – 19.4 Consumer behaviour theory is applied throughout the handbook. You make some reference to relevant theories correctly supported by your references. You demonstrate an understanding of consumer behaviour in developing your material. Mark: 19.5 – 22.4 Consumer behaviour theory is correctly applied throughout the handbook. You make reference to relevant theories which are correctly supported by your references. You demonstrate an ability to analyse information in developing your material Mark: 22.5 – 24.9 Consumer behaviour theory is correctly applied throughout the handbook. You make reference to multiple, relevant theories correctly supported by your references. You demonstrate an ability to synthesis information in developing your material. Mark: 25.0 – 30.0 / 30 Relevance and application of theory to practice (30%) You fail to demonstrate an ability to apply theory to practice. You either fail to or present an insufficient analysis of your chosen marketing problem. Mark: 0.0 – 14.9 Your handbook demonstrates very limited ability to apply theory to practice. You present an analysis of your chosen marketing problem. Mark: 15.0 – 19.4 Your handbook demonstrates limited ability to apply theory to practice. You present an analysis of your chosen marketing problem. The handbook would be of some use to a practitioner. Mark: 19.5 – 22.4 Your handbook demonstrates an ability to apply theory to practice. You present a detailed analysis of your chosen marketing problem. The handbook would be of immediate use to a practitioner. Mark: 22.5 – 24.9 Your handbook demonstrates your ability to apply theory to practice. You present an in-depth analysis of your chosen marketing problem. The handbook would be of immediate use to a practitioner. Mark: 25.0 – 30.0 / 30 Clarity and presentation of the handbook (20%) You fail to present a wellstructured handbook. There are spelling and grammatical errors (>7). The sections do not flow and are internally inconsistent. Mark: 0.0 – 9.9 Your handbook demonstrates little creativity. In the main your work is clear and logical. There are few spelling or grammatical errors (<7, >3). The flow is average and the structure makes sense to the reader. Mark: 10.0 – 12.9 Your handbook demonstrates some creativity. In the main your work is clear and logical. It looks professional with no more than three spelling or grammatical errors. The flow is good and the structure makes sense to the reader. Mark: 13.0 – 14.9 Your handbook demonstrates some creativity in its presentation. Your work is clear and logical. It looks professional with no spelling or grammatical errors. It is moderately cohesive because it is internally consistent and the structure allows the sections to flow. Mark: 15.0 – 16.9 Your handbook creative in its presentation. Your work is clear and logical. It looks professional with no spelling or grammatical errors. It is cohesive because it is internally consistent and the structure allows the sections to flow. Mark: 17.0 – 20.0 / 20 More than 3,000 words? Yes / No 24202 Consumer Behaviour 17 Spring 2018 Comments: ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________ Final Mark: _____/ 100

MICROECONOMIC PRINCIPLES

INDIVIDUAL ASSIGNMENT
Total Marks 100 – Weighting: 25%
PURPOSE
The Individual Assignment relates to the following Learning Outcomes:
 Recognise and communicate the importance of microeconomics in the Australian
and global economies
 Knowledge and understanding: Recognise how principles of microeconomics are
relevant in understanding decision-making by individuals, business and government
 Problem solving: Apply theoretical understanding of microeconomics to real life
economic problems
 Ethics: Demonstrate ability to evaluate economic theory and real world applications
in the context of equity considerations
These learning outcomes support development of the following Graduate Capabilities:
 Engaged and Ethical Local and Global citizens
 Discipline Specific Knowledge and Skills
 Problem Solving and Research Capability
 Effective Communication
SUBMISSION
 The assignment must be submitted via Turnitin by 11am on Tuesday 2 October 2018.
The submission link is available on iLearn under the “Assignment” tab from 11am on
Friday September 28.
 No extensions will be granted, except in cases where an application for “Special
Consideration” has been made and approved.
 Late submission will incur a penalty of 20% per day of total available marks.
 Submissions will not be accepted beyond 96 hours past submission deadline.
 Students can submit to Turnitin more than once, as long as this is before the deadline.
However, it is your last submission that will be saved and graded.
 Note that, if you do submit more than once, your new originality report may not be
available for up to 24 hours.
PLAGIARISM
 Avoid plagiarism. The consequence of plagiarism is a zero mark.
 You may work with other students at the preparatory stage. However, the final
version of the assignment should be written in your own words.
 Note that Turnitin will compare your submission against others’ as well as internet
sources and any submission you have made in previous sessions in any unit.
 Get familiarised with the academic honesty policy:

DOCUMENT PREPARATION CHECKLIST
 All questions involving calculations must show all steps involved to arrive at your
answer.
 All questions requiring a written response must include all relevant reasoning.
 All written answers are typed using a Word Processor (e.g. MS Word). You cannot
submit a hand written document.
 All answers are presented in the same sequence as the questions in the assignment.
 All answers are written in full sentences and in clear language.
 All answers are proofread and grammatical errors and typos are minimised.
 The answers are written under the word limit, where applicable.
 All diagrams are drawn clearly and fully labelled, as I am aware that poorly drawn
diagrams reflect poor communication, which may result in loss of marks.
 If I am using computer-drawn diagrams, e.g. MS Word, PowerPoint, OneNote, I have
checked that they are: 1. Not distorted, and; 2. Have been properly inserted into the
master document (including being inserted alongside the correct question number).
All such diagrams should be ½ an A4 page (or more, but not less) in size prior to
submission.
 If I am using hand-drawn diagrams, which have been scanned or inserted as photos, I
have checked that they are 1. Clear images on my smart phone or device prior to
insertion, 2. That these images do not have shadowing or angle distortions, and; 3.
That they have been properly inserted into the master document as image files. All
such diagrams should be ½ an A4 page (or more, but not less) in size prior to
submission.
 The master document is saved as a pdf file of less than 40MB.
 If you try to submit, and get a message that reads “Error M14:11” or similar, then you
have tried to upload a Word document. Save as a pdf and re-submit.
AFTER-SUBMISSION CHECKLIST
 I have double-checked whether the document was properly uploaded.
 I have seen my originality report.
 I have received the Turnitin receipt via email.
ECON111 MICROECONOMIC PRINCIPLES S2 2018
Page 3 of 5
ECON111 Assignment Questions
Q1. (2 marks) From the perspective of economic theory, what is a minimum wage and when
is it binding?
Q2. (2 marks) According to the Fair Work Commission’s National Minimum Wage Order for
2018 (available on it’s website), what is the national minimum wage per hour in Australia
for an adult worker?
The following information will be used for the remaining 10 questions.
Assume that the market for unskilled labour in Australia is a competitive market and can be
described by the following demand and supply curves:
D = 1,500,000 – 60,000W
S = 120,000W – 1,200,000
Where W = wage rate per hour for labour, D is hours of labour demanded and S is hours of labour
supplied.
Q3. (10 marks) Calculate the equilibrium wage rate and quantity of unskilled labour
employed. Draw a diagram to illustrate your answer.
Q 4. (8 marks) Show on your diagram and calculate the size of the:
(i) Consumer/firm surplus (3 marks)
(ii) Producer/worker surplus (3 marks)
(iii) Total Surplus (2 marks)
Q5. (6 marks) Suppose that the Fair Work Commission imposes a minimum wage of $19 per
hour.
(i) How many hours of employment are exchanged in the market? (2 marks)
(ii) Calculate the size of the surplus or shortage of hours created by the imposition of the
minimum wage. (4 marks)

Q6. (12 marks) Assume that a minimum wage of $19.00 per hour is introduced. However,
there is no change in either the Supply or Demand equations used in Question 3.
Draw a new diagram and label the minimum wage. This diagram should be at least ½ A4
page in size. (1 mark)
Calculate and show on the diagram:
i) Consumer/firm surplus (3 marks)
ii) Producer/worker surplus (3 marks)
iii) Total surplus (1 mark)
iv) Resources lost in job search (2 marks)
v) Deadweight loss (2 marks)
Q7. (6 marks) In answering the following questions, base your responses on what has
happened to the relevant surplus.
Following the introduction of the minimum wage explain if:
i) Firms are better off? (2 marks)
ii) Workers are better off? (2 marks)
iii) Society is better off? (2 marks)
Q8. (4 marks) Now assume that the resources lost in job search calculated in Q6 are actually
captured by producers (workers). In other words, now assume that no resources at all are
lost in job search activity.
Re-calculate the following:
i) Consumer/firm surplus (1 mark)
ii) Producer/worker surplus (1 mark)
iii) Total surplus (1 mark)
iv) Deadweight loss. (1 mark)
ECON111 MICROECONOMIC PRINCIPLES S2 2018
Page 5 of 5
Q9. (5 marks) Based on your re-calculations in Q8, do your conclusions reported in Q7
change?
Q10. (15 marks) Consider your responses in Q7 and Q9. From a consequentialist perspective
that has as its objective allocative efficiency, is the introduction of a minimum wage ethically
justified? Explain. [Maximum 200 words]
Q11. (15 marks) Consider your responses in Q7 and Q9. From a consequentialist perspective
that has as its objective improving the standard of living of unskilled workers, is the
introduction of a minimum wage ethically justified? Explain. [Maximum 200 words]
Q12. (15 marks) From a deontological ethical framework, construct an argument either in
favour of a minimum wage or against it. [Maximum 200 words]

In this Critical Thinking assignment, conduct a SWOT analysis on either your current organization, or one in which you are familiar. If you are unable to obtain the necessary permissions, you may use the internet and SEU Library to complete this assignment. If possible, it will be more beneficial to use an organization in which you are familiar or where you are employed. In your paper, be sure to highlight the importance of having accurate and timely information. Analyze the strengths, weaknesses, opportunities, and threats. Be sure to analyze competitors, demographics, Ministry of Health initiatives, etc.

Your paper should meet the following structural requirements:

• The paper should be 3-4 pages in length, not including the cover sheet and reference page.
• Format the paper according to APA and Saudi Electronic University writing standards.
• Include a SWOT diagram showing your findings in each quadrant of the diagram. This SWOT diagram should be included in the appendix section of your paper.
• Provide support for your statements with in-text citations from a minimum of four scholarly articles.
• Two of these sources may be from the class readings, textbook, or lectures, but two must be external.
• The Saudi Digital Library is a good place to find these references.

2. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.

According to recent reports produced by the Council of Saudi Chambers, healthcare turnover is on the rise within the Kingdom of Saudi Arabia. Nurses and physicians are leaving the Kingdom to Western countries in search of higher pay and better training facilities.

Based on this Module’s reading and interactive lecture, you will develop a written paper addressing the financial costs associated with staffing. You will use current research to distinguish costs associated with staffing and turnover. Differentiate costs associated with hiring verses costs of current staff retention.
For this Critical Thinking Assignment, conduct research on the costs associated with turnover and employee retention.

Your paper should meet the following structural requirements:

• The paper should be 3-4 pages in length, not including the cover sheet and reference page.
• Formatted according to APA and Saudi Electronic University writing standards.
• Provide support for your statements with in-text citations from a minimum of four scholarly articles.
• Two of these sources may be from the class readings, textbook, or lectures, but two must be external.
• The Saudi Digital Library is a good place to find these references.

For this assignment, imagine that you are now the Chief Operating Officer of a large hospital in Riyadh. As part of your duties, you are to approve and allocate the necessary funds for the upcoming year’s major capital expenditures. There are two major requests and unfortunately, the hospital simply cannot afford both. The first request comes from facilities management. They have submitted the proposals and costing information for a major five-story parking structure. Complaints about limited parking arise from staff and patients on a daily basis. You ponder the hospital’s desire to increase services and realize that this is certainly worth considering. However, on an equal level of need, the medical department has submitted a request for an upgraded and expanded operating room including the addition of robotic surgical assisting devices (DaVinci).

In this proposal to the Board of Directors, analyze the steps you would use in determining which one will be funded this year and which one will be funded next year. Will you use surveys, if so will they be available to the public, employees only, or both? Will you favor the parking facility as it will generate income or will you favor the increase of technology as it lends itself well to marketing? Who will you bring into the decision-making process? As you endeavor in this assignment, the thought process is more critical than choice as there is no right or wrong answer.

Your proposal should include the following components:

• A one-page discussion identifying the process of capital investment decision making, using citation and supporting reference articles.
• A two-page proposal including steps in determining the funding:
• Assessment (survey, target audience, etc.).
• Compare and contrast both options.
• Final proposed decision with supporting spreadsheet.

Your paper should meet the following structural requirements:

• Three pages (not including title or reference page).
• Excel spreadsheet which supports your position.
• Formatted according to APA and Saudi Electronic University writing standards.
• Provide support for your statements with in-text citations from a minimum of four scholarly articles. Two of these sources may be from the class readings, textbook, or lectures, but two must be external. The Saudi Digital Library is a good place to find these references.

2. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.