Write an outline (about 150 words) and an essay (650 words) analytical comparison of characterization between the two songs, “Back to Black” by Amy Winehouse and “Like a Friend” by Pulp. My instructor gave us six categories to choose from: time, setting, characterization, conflict, theme, or style. I chose characterization; be careful of the category overlapping the others. Just focus on characterization; if you want more information about the categories, check this link https://www.ryc.space/categories-25/. Be sure to make an insightful, rigorous argument, and to support your argument with analysis and with specific references to the texts. Avoid summary and observations. Don’t supply general background information about the artist or text. Instead, get immediately to your argument. Make sure the argument is backed up by text, however do not over quote it; use less quotes. Introduce the main elements of your subject in the first paragraph. Try to write simply and directly; avoid jargon. The essay is short, so write a very short introduction and don’t repeat yourself in your conclusion. Compare and contrast on similarities, differences, or both similarities and differences (example: perspective, narrative, metaphor, image, and etc). Do not worry about repeating a term or word; content is more important than style. Make sure it’s doubled spaced, using 12 point font. Put your thesis statement and topic sentences in bold. Make sure the outline contains a thesis statement, topic sentences, and point form lists beneath each topic sentence. Feel free to look at the essay samples in the link I provided to get a better understanding of what my instructor wants.

Company name Samsung:

*Your final project will apply the concepts we learn in the class to your chosen firm. A skeleton outline is below. Pages are a suggestion of what a strong project looks like, but they are not a hard limit. Content is the most essential piece to achieving a strong grade, but most good reports come in at 60-100 pages (including front and end matter, graphics, etc.)

*As you can see below, the first 8 chapters are fundamental to every business. What you will learn in these chapters is a diverse set of mental models that can be applied to whatever context you find yourself in. You will need to fully analyze your firm using the tools found in these chapters. Chapters 9-16 are a deep dive into more context-specific areas of business. You will choose the three chapters that are most relevant to your situation and use the tools found in these chapters to analyze your firm. After you have chosen your firm, work with your team to decide on what 3 chapters from 9-16 are most relevant to your situation. Once you have done so, please confirm with your professor that you are on the right track and your three chapters are approved.

Chapter 1 –

Answer the below questions. (1/2 Page each)

What goals does your firm have – Both short and long-term?

Briefly describe their competitive environment

What resources do they have?

How have they implemented their strategy historically?

In the past 3 years?

Chapter 2 –

Performance – analyze the firm’s performance – compare to 3-4 close industry competitors (pg 40) (1/2 page – 1 page)

Where do you see their performance going in the next 5 years? (1/2 Page)

Chapter 3  –

Analyze the General Environment and use Porter’s 5 Forces to complete an Industry Analysis – 5-10 pages

Chapter 4 –

Analyze your industry using strategic groups and segmentation.

Draw a strategic group map and explain.(2-5 pages)

Chapter 5

Use both Value Chain & RBV Analysis to analyze your firm value. (5-10 Pages)

Chapter 6 –

Analyze the Organization of the firm (4-6 Pages)

Chapter 7 –

Describe your firm’s Competitive Advantage. (8-10 Pages)

Chapter 8 –

Analysis of Industry Evaluation (What stage in the industry life cycle are we in? What has the history of your industry competition looked like up to this point?) (5-10 Pages)

Chapters 9-16

Choose 3 of the most relevant chapters and use those tools to analyze your firm. (5-10 Pages Each)

The focus of Global Policy Analysis will be on the difficulties involved in agreeing and then implementing global policy across a range of issue areas selected to illustrate the need for some form of global governance. While there is an absence of a world government there is nevertheless a need for some form of governance (effectively what governments do) in many specific areas of global activity. The module will develop a conceptual understanding of governance and will use certain theoretical frameworks to provide a basis for the ongoing analysis of various illustrative examples. Notably we will utilise the theoretical framework based on regimes analysis.

Regimes can be defined as principles, norms, rules and decision-making principles, whether explicit or implicit, that produce convergence in the expectations of actors in a given issue area. These issue areas could include, for example, a trade regime, an international money regime, a nuclear energy regime, or an oceans regime. There is an assumption that there are significant issues areas of this type that share common policy problems.

We will define in much greater detail the idea of regimes in a later session after an exploration of the theme of governance.

Global policy arises from many places within what can be described as a mixed actor system that represents in itself a challenge to the more traditional state-centric image. We will consider a variety of types of actor including governments, international governmental organisations, international non-governmental organisations, and multi-national corporations.

Learning Outcomes:

After taking this module:

1. You should be able to demonstrate a critical understanding of a range of policy related theory (knowledge and understanding, learning)

2. You should be able to apply theory to analyse a range of global policy issues (application, enquiry, analysis, communication)

3. You should be able to demonstrate that you have acquired an appreciation of selected case studies based on key policy forums including international organisations.

The concept of ‘regime’ took on specific meaning in the study of international relations following pioneering work in the late 1970s and early 1980s. It is a means of providing a common method of analysis applicable to issue areas that can be seen to require governance or organisation. By way of example, issue areas studied have included:

The international finance regime
The trade regime
Environmental regimes
The nuclear non-proliferation regime
Aviation regime

In each case reference can be made to the establishment of underlying principles and norms that in effect define the regime (e.g. the principle of reciprocity in the trade regime or the ‘precautionary principle’ in certain environmental regimes, or ‘open skies’ in the aviation regime). Once there is sufficient agreement around underlying norms and principles then a regime can acquire rules and decision-making procedures. These then allow governance to occur. Changes in principles or norms are changes of the regime while changes in rules and decision-making arrangements are merely changes within the regime (an example of such change would be the transition from the GATT to the WTO as a change of rules and decision-making. International organisations may play roles in the rules and decision-making, but some regimes have a number of organisations involved – such as the G.7, IMF, World Bank, and OECD in the international finance regime.

THe Migration regime:
In the post cold war world Migration has rapidly ascended the international agenda. The developed world today faces considerable in-migration (immigration) pressures, with major movements now being from the underdeveloped to the developed world. This is in stark contrast to the earlier part of 20th century, when migration flows were largely from the developed to the colonised third world and the new world.

In particular, refugee migration has increased considerably since 1945, and especially since 1989. In response to all the displacement of the second world war, the 1951 Convention on the Status of Refugees was adopted, and it is still supposed to govern the response of all signatory countries to the movements of refugees and claims for asylum. This Convention forms the basis of what can be described as a ‘migration regime’ governing states’ responses to refugees and asylum seekers.

In the same period, free (or economic) migration has also increased considerably. But in his area, states have no international obligations, and are free to determine how much, if any immigration they will allow, and whether they will permit out-migration (emigration) by their own nationals.

The tasks this week relate to broadly understanding the general causes and consequences of migration, of distinguishing between free and forced/refugee migration and focussing on assessing the nature and efficacy of the regime governing forced/refugee migration.

Visit the UNHCR website(www.unhcr.org) and read the text of the 1951 Convention, and study some of the statistical information available to get a sense of the magnitude of the current problem.

http://europa.eu/comm/justice_home/fsj/immigration/fsj_immigration_intro_en.htm presents a European view, including on progress towards an integrated European policy in this issue area.

Surf the internet for more material on these issues, but be careful to assess the sources before you accept any arguments as this is an area that draws opinions from all sorts of respectable and not-so-respectable contributors.

The introduction should seek to locate the reader in the topic area, giving a brief overview of the breadth of the topic, and the sorts of issues that have been of importance to researchers. You should then focus on your selected research topic, specifying the particular issues/sub-topics that you intend to address, and in what order. The section of each question that asks you to Describe… will be an integral part of the introduction to your essay.

• Topic
• Definition
• Issues that are important to researchers
• Specify issues I intend to address, in order

Cognitive Dissonance has been a topic of interest for around 60 years since Festinger published the original theory in 1957. According to Festinger, when a person acts in a way that is inconsistent with their attitudes or beliefs, they will experience cognitive dissonance. Reducing dissonance is equated to the same drive to reduce hunger or thirst. The revised definition model by Cooper and Fazio (1984) states that the dissonance is not simply due to the action discrepancy, but also depends on the person claiming responsibility for the aversive events, and attributing the cause of the arousal to that event (as cited in Aronson, 1992).

Researchers have been examining the underlying factors in cognitive dissonance in terms of what causes the feeling of arousal (CITE; CITE), and how it leads people to change their attitudes and cognition (CITE; CITE; CITE). Studies have also been helpful in using cognitive dissonance to promote health, recycling, losing weight behaviours, and other behaviours (CITE; CITE; CITE; CITE).

The topic focuses on the strengths and weaknesses of the cognitive dissonance model, and ways in how it has and can help promote behaviours that can be beneficial to the environment.

The following essay will analyse studies that show how cognitive dissonance works, the process according to the revised model and studies that show support. There are also studies that have their own opinion on what causes cognitive dissonance in terms of arousal and what could add to the model. Claims that have argued against cognitive dissonance changing behaviour will be investigated. Lastly we will examine programs that have been used to show behavioural changes and how it can be applied to produce a program that can reduce the use of all forms of plastic bags in supermarkets. This paper will provide a review of the current approaches to cognitive dissonance and how it’s been used to help promote healthy attitudes.

What causes cognitive dissonance.

What makes cognitive dissonance stronger.

What behaviours are considered inconsistent (dispositional).

What do people do to reduce their dissonance.

How is dissonance measured.

Is dissonance what causes attitude change, or what motivates our behaviour.

750-800

1. The body of the assignment should systematically work through the series of sub- topics or issues that are relevant to your topic. Note that it assists your presentation, and the reader, if you use subheadings where these are appropriate. It is also useful to introduce each sub-topic and to draw each sub-topic discussion together with a summary/conclusion. The Present and critically evaluate evidence… section of each question will be an integral part of the body. Clearly, there will be a lot of time and effort in this section

Cognitive Dissonance Model

1. What inconsistencies cause cognitive dissonance? Interpreting behaviour as attitude-discrepant
2. Claiming aversive events
3. attribution of arousal
4. Reducing the dissonance
5. Effective use of cognitive dissonance in research promoting good behaviours
6. Examples of programs
7. Program

• Subtopic

• Conclusion

The cognitive dissonance model

–Describe model briefly – how it changes attitude

Revised model of cognitive dissonance

When attitude-disrepant act threatens one’s selnse of self-worth and leads to feeling guilty or stupid or shame. When we consider ourselves to be a hypocrite

Aversive consequences

• Dissonance has been demonstrated in the absence of aversive consequences (Harmon-Jones et. Al., 1996)

Attribution of responsibility (to self)

Arousal

Attribuion of arousal

Attitude change

Is dissonance what causes attitude change, or what motivates our behaviour.

Arguments against factors of cognitive dissonance (credibility instead of dissonance of choosing person to be with)

Few examples of Cognitive Dissonance in experiments support model

Cognitive Dissonance – applied (success) – same as above?

Use

Cognitive Dissonance – applied (failure)

What makes cognitive dissonance stronger.

What behaviours are considered inconsistent (dispositional).

What do people do to reduce their dissonance.

How is dissonance measured.

1. 450-500
2. The application section (also part of the body) of the assignment should be informed by the insights you have derived from the critical evaluation of the literature you have conducted and presented above. Each question contains a final Discuss the ways… part that asks you in some way to comment upon and evaluate applications of the relevant model or phenomenon to some specific issue. It is the chance to show how you can apply social psychological insights to a novel situation or domain.

Problem:

In discussing how the role of cognitive dissonance can aid attitude change, and including the factors of how it failed, it can be applied in helping reduce plastic usage in supermarkets.

Recently Australia has put a ban on plastic bag usage in supermarkets with a fine of $12345 to anyone who breaks it. [CITE] Although the ban, affecting consumers, supermarkets are still using plastic in products. Big companies should also be told to change their packaging.

How to Solve the Problem:

They have to be made aware of their inconsistency

How their actions of using plastic can lead to  aversive events that affect them

Tackle and reduce possible ways they can reduce dissonance

250

1. The summary/conclusion section of your assignment should draw together the points that you have made in order to provide your definitive response to the topic based upon your evaluation of the research literature. In addition, it is valuable to be able to point out where there are gaps in the literature, in relation to the topic area, that require further research.

• Summary of key points
• Gaps in literature
• Future research in relation to topic

Section 2: Current Marketing Situation: Internal Factors:
Team’s marketing plan provides fair coverage of all relevant internal factors affecting the company and its relevant products as it prepares to move forward with a strategic marketing plan for the product under consideration.  More depth needed on the Internal Factor Analysis as noted in the paper.  Plan does not include an analysis of irrelevant business units or global operations that may not impact the product or markets under consideration. Competitive analysis needs more depth as well.
Section 2: Current Marketing Situation: External Factors: Team identifies and discusses in sufficient detail all the external factors important to the strategic planning for the product under consideration and documents same.  More depth needed overall as noted in the paper.  Does not attempt to cover those external environments not impacted by the product category.  
Section 2: SWOT Analysis:
Team is able to disseminate information from the analysis of the environments to prepare a comprehensive SWOT analysis focusing on critically assessing the information and categorizing the major strengths, weaknesses, opportunities and threats impacting the company in its attempt to prepare a strategic marketing plan for the product under consideration.  More depth needed on Weaknesses and Threats.
Section 2: Summary of Current Situation: Team is able to provide an executive summary of its findings and project the main findings of its analysis including any major restrictions that have been taken into consideration in the preparation of the strategic marketing plan.  More depth to the analysis is warranted.