Scenario # 2: Chicken International Group
You are the CEO of a chicken-processing company. The Vice President of marketing informs you that if
you label your chicken as “free range”, you can charge 20% more and greatly improve profit margins.
You find out that all that needs to be done to legally use the term “free range” is to open the door to the
hen house for 5 minutes a day. This provides the chickens with access to the outdoors when, in fact, very
few chickens will wander out when the door is open for 5 minutes. Moreover, the term “free range” may
be used regardless of space per chicken, number of chickens, or amount of time spent outside.
1. What is the ethical dilemma or issue?
2. What are the alternatives or possible courses of action? Identify at least 3 alternatives?
3. What are your recommendations? In other words, of the several alternatives you identified,
what do you think the company should do?
4. What is your rationale for your recommendations? In other words, why do you recommend this
course of action?