choose a real or fictional consumer product (or service)
that you want to market. The goal of this project is to create a marketing plan for this
product or service

The first task for each team is to work on the following elements of the marketing plan
• A brief introduction about your consumer product or service
• An outline of the various market segments in the category (to which your product
or service belongs to)
• An outline of the possible target markets for your product or service
• An outline of the possible positioning strategies for each target market
• Business challenges in your chosen target markets and positioning strategies
• Value proposition of your product or service

You can choose any fictional or real service, but make sure what you choose is something common, so it will be easier for me to work on it.
Make sure you answer all the questions.