Dealing with customers or clients is an integral part of business life. However, while face-to-face interactions with customers are often very productive, they can also be difficult to plan for and manage, especially if you are a new employee.
For this report/presentation assignment, imagine your group has been asked to produce a ‘Communicating with Customers’ Guide for new employees in the form of either a written report or a recorded presentation. Your guide should focus on a specific area of industry or business (e.g. Accounting; Marketing; HR; Design; Publishing, etc.).
Your group will produce either a written report on this topic, or create a recorded PowerPoint slideshow presentation with voiceover. Your report/presentation must identify factors involved in interacting successfully with clients and a brief section on troubleshooting some common problems.
Some points to consider in your discussion:
• Customer needs and how to identify problems.
• Communication barriers and conflict resolution.
• Role of verbal and non-verbal communication.
• Awareness of cross-cultural communication.

The written report must use a formal report format.
You are required to research and include at least five (5) CARS-compliant references in the report/presentation in addition to the unit text. The inclusion of journal articles as referenced sources is highly recommended.