Complete an External Factor Analysis Summary (EFAS) on the assigned case. This assignment has three components:
1. Societal Environmental Analysis: identify key socio-cultural, technological, economic, and political factors in the firm’s external environment.
2. Industry Analysis: use Porter’s 5-forces model to accurately analyze competitive factors in the firm’s industry (or industries) and assess the overall attractiveness of the industry (or industries).
3. External Factor Analysis Summary (EFAS): Summarize the external factors from your societal and industry analyses in an EFAS.
For this assignment, you should start with a narrative explaining your Societal Environmental Analysis (item #1 above) and your Industry Analysis (item #2 above). Subsequently, your paper should include an EFAS table like the one attached