Assessment task details and instructions
Read the following case study

Kotler, P. et al (2016) Case Study: San Pellegrino: delighting mineral water consumers, In Kotler, P., Keller, K.L., Brady, M., Goodman, M, and T. Hansen (2016) Marketing Management, 3rd Edition, pp. 498-500.

Address the following question:
Critically discuss San Pellegrino’s marketing mix strategy in the context of any ONE national market environment of your choice (100 Marks).

As a guide you should:

(a) Provide a critical discussion of the marketing mix of San Pellegrino in ONE country of your choice through the use of appropriate literature and practitioner sources (50 marks).
(b) Provide a critical discussion of San Pellegrino through the use of the PESTEL typology in ONE specific country of your choice using appropriate literature and practitioner sources (50 marks)

You should draw upon relevant academic as well as practitioner sources to support your points

Do not address the questions (if any) at the bottom of the printed case study.

Please note that you should use the printed case study as a starting point in your analysis, as you are expected to undertake your own desk research to update your understanding of the current corporate context of the company in the case study.
Your work should be in a creative, critical and evaluative manner. Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised. Please show in your list of references an appropriate breadth and depth of references relevant to the topic.

Your work must be correctly referenced throughout in the Harvard format.

Your assignment should be word processed and produced in an appropriate academic style. The font should be 12, and be double spaced. The work should be completed on an individual basis