Defining a concept and idea is not something that you can do for your project. Think about a case organisation and an issue which needs to be solved in regards to that specific case organisation. The length of the proposal should be maximum 1000 words and it is up to yourself how much you write in your proposal to fulfil the task. Please keep in mind that the quality of your proposal really matters and it should cover the requirements and need to be clear.

Just the body is needed no intro and conclusion is needed.
To introduce and then set the scope of the project, first, you require to have a “Project Idea”. First, think about a project idea/topic. The project topic should be feasible. In other words, it should not be too broad nor too narrow. There should be a problem/challenge/opportunity for the case organisation which will need to focus on and research and find the answer to solve that specific issue.

Defining a concept and idea is not something that you can do for your project. Think about a case organisation and an issue which needs to be solved in regards to that specific case organisation. The length of the proposal should be maximum 1000 words and it is up to yourself how much you write in your proposal to fulfil the task. Please keep in mind that the quality of your proposal really matters and it should cover the requirements and need to be clear.