Develop Marketing Strategies
Product: Design the Market Offering
What is the core product or benefits of the desired behaviour?
What is actual product or the desired behaviour?

Price: Manage Costs of Behaviour Change:
What are the costs the target audience associates with the product?
What other barriers prevent the target audience from adopting the product?
Can you minimize or remove these barriers?
Can you offer any incentives?
What prices will be set for tangible objects and services associated with the campaign?

Place: Make Access Convenient
What are the places where the target audience makes decisions about engaging in the desired behaviour?
Where and when will the target market acquire any related tangible objects and services?
What distribution systems will be most efficient for reaching the target?

Promotion: Create Messages (creative brief)
What are your specific communication objectives?
Who is the target?
What is the competitive climate?
What is the principle idea or benefit?
What is your supporting evidence?
What specific actions do you want your target audience to take as a result of this campaign?
What communication style and tone will be used?
What is the execution (and media types)?

Stakeholders (i.e., private, government, or not-for-profit?)
Who will be a crucial ally in this intervention and how will you court this ally?
Propose one Customer Related Marketing strategy. (Do articulate what will be exchanged, how you will court this partnership, and what the conceptual fit will be.)

Policy
Are there any policies that would create an environment more conducive to the desired behaviour?
Is there any pending legislation that would positively or negatively affect your program’s goals?