Develop a proposal for an advertising campaign for ASPCA (American Society for the Prevention of Cruelty to Animals) or AFT (American Farmland Trust). The purpose of this campaign is to increase consumers’ preference for ASPCA/AFT.

The goal of ASPCA is to get more people to adopt from local shelters as opposed to pet stores or breeders, while the goal of AFT is to educate communities about the importance of farms and to support produce grown at local farms.

In order to complete this assignment, submit a proposal that addresses the following items:

Concepts for a print ad and a video ad (Please be descriptive) (10 pts)
What is the unconditioned stimulus, unconditioned response, conditioned stimulus, and conditioned response? (10 pts)
Why have you chosen to associate your product with this specific unconditioned stimulus? (10 pts)
Describe your target market (e.g., demographics, lifestyle, etc.). Why do you choose to target this market? What method will you use to segment the market? (15 pts)
Which media will you use? (TV—which shows; Print—which magazines, newspapers; Billboards?) Why? (5 pts)
Compose your responses to these questions in a Word file using the following naming convention: LastName_Assignment_2_1. Please limit your text response to no more than 2 double-spaced pages, and feel free to include images where appropriate.