1: You must select an entrepreneur of your choice (Walt Disney). Write a brief introduction as to why you choose this entrepreneur and what their entrepreneurial idea is. Then explain with examples the four key characteristics as discussed in class of this entrepreneur. (Check ppt.)

2: You must then show an overview of your entrepreneur’s business plan with examples of each area of the business plan. These examples should include descriptions of: Company Description, Market Analysis, Economics of the Business, Marketing Plan and Product/Service Design.

3: Your chosen entrepreneur has asked you to come up with an entrepreneurial web idea for his company or sub-company. You must provide a detailed concept statement of your idea.

4: Additionally, discuss your idea with regard to political, economic, social and political trends.

5: You must then provide information on the four key areas of feasibility analysis including explanation and examples for your web idea.