The essay requires to choose a company and describe the reason(s) why I chose it in order to provide recommendations to its top management. For example the company may be not as profitable as its peers; the company may be stuck in old ways of doing things in a changing environment; the company may be profitable but not highly regarded by its stakeholders, which may jeopardise its long-term performance. In your write-up, you should explain why you want to study the company of your choice.

The essay requires to choose a company and describe the reason(s) why I chose it in order to provide recommendations to its top management. For example the company may be not as profitable as its peers; the company may be stuck in old ways of doing things in a changing environment; the
company may be profitable but not highly regarded by its stakeholders, which may
jeopardise its long-term performance. In your write-up, you should explain why you want to study the company of your choice.

YOU are NOT REQUIRED to PROVIDE RECOMMENDATIONS BUT to EXPLAIN WHAT ARE THE REASONS THAT MADE YOU CHOOSE THIS COMPANY.
Answering the question, you can also refer to topics and material covered in class (ppt documents attached).

One example could be Blackberry, another could be Harley Davidson. These are just ideas, if you have any other proposal with stronger evidence please go ahead. Choose one company and explain the reason.