Review the blog post “7 Ethical Dilemmas Faced in Content Marketing

(Links to an external site.)Links to an external site:
http://blog.socialcontentmarketing.com/7-ethical-dilemmas-faced-in-social-media-marketing/

and answer the 3 parts below in about 500 words following the attached rubric.

Part I Response: Other Ethical Issues. In addition to the seven deadly ethical sins mentioned in the blog and below, identify and discuss another ethical dilemma that arises from the use of content marketing.

Part II Response: Behavioral Tracking. A questionable area to consider when evaluating social media ethics is the role of behavioral targeting. Imagine advertisers tracking where you shop and browse from “click-through” behaviors and time spent on various websites. The Federal Trade Commission is currently considering “Do Not Track” regulations. i.e., They may impose a requirement for advertisers to permit a “turn off the tracking switch” or at least disclose their monitoring activities.

Debate from an ethical perspective whether advertisers should have to disclose their tracking intentions or even permit the observed to turn off tracking. Argue this from the standpoint of why ethical guidelines are enforced.

Part III Response: Native Advertising. Argue your case for whether native advertising should be considered ethical.

Here is the Criteria,
Criteria

Demonstrates an understanding of why ethical guidelines are enforced
Demonstrates knowledge of ethical concerns in content marketing
The identified ethical dilemma raises valid concerns for content marketer behavior
The identified dilemma is relevant to today’s consumption of content
Demonstrates knowledge of behavioral targeting
Demonstrates knowledge of ethical issues behind undisclosed tracking
Argues rationally the case for or against disclosure of tracking intentions
Demonstrates knowledge of native advertising ethical concerns
Adequately argues a case for or against scrutiny of native advertising
Overall rationale is well understood, comprehensive and persuasive