Examine each of this areas of the case for evidence to use during your analysis and consider the following question for each area:

1 Accounting: what are the economics of the alternatives? Think of impacts on revenues, costs, and profitability.
2. Administrative Studies: assign a probability to each alternative you suggest and calculate an expected value for each alternative. What alternative has the highest expected value?
3. Economics: what is the state of the various global economies where you suggest alternatives? (or the state of the US economy)? What is the potential impact of the economy(ies) on the alternatives?
4. Finance: What impact will you suggestion have on the evaluation of the stock and financial reporting of the company? Con you calculate any discounted cash flows or revenues?
5. Legal: What are some of the legal and environmental concerns surrounding the options? Are there any regulatory issues?
6. Management: What is the impact of your suggestion on the structure and staffing for the company?
7. Marketing: What would be your target markets? Develop a basic marketing strategy for the markets.
8. MIS: Are there any systems that your company can use to help in manage the new efforts and better integrate?

As you craft your arguments, think of the functional areas for evidence to support your claims/arguments, ask yourself the following questions:
What claims am I making? This could take the form of the central theme or the case… this about the issues or issues faced by the company and whether or not they can take the form of claims.
What evidence do I need to present to justify those claims?
Was it adequate to establish a causal link?
Did the evidence presented come from a credible and reliable source?
Did they provide enough evidence to adequately establish causality?
Is so, explain. If not, what evidence needs to be present that establishes causality?
What persuasive techniques can I use to get the reader to agree with me?