Case study: Ramada Demonstrates Its Personal Best
Apply the research process model to the Ramada research initiative.
Explain the role and process of exploration in Ramada’s research.
What role did secondary data play in the exploration phase of the research?
What steps and phases in the process model can you match to the Ramada research?
What research process decisions were made? (Remember to include research by outside suppliers.)
What sampling methodology was used? Why was this appropriate for this study?
Describe the research design and discuss its strengths and weaknesses.
What role did property owners/managers play in the research design?
Why did Ramada choose to conduct the research in a nontraditional, party-like atmosphere? What are some advantages and disadvantages of such an approach?
How are the research findings reflected in the ultimate management decisions?
A one sentence answer will not be sufficient for case studies.
Your responses should include support information from the text and critical thinking on your part.
Outside sources may also be used.