Topic: Exploring Strategy

Company: The Ritz-Carlton Millenia, Singapore

Strategic Planning of the above business

• Business Definition

The growth? Any awards? Annual Report recently in that business

• Environmental Scanning

Which of PESTEL (politics that gives the business an opportunity? At least 2

• Competitive Situation

Watching nearby hotels around Ritz-Carlton Millenia, threats of the closes competitors do

• The business weaknesses

Shortage/lack of that business, and why

• Resources & Capabilities

The business strengths, the uniqueness of the business that no other competitors can copy using their resources (fund, talent, branding, infrastructure)

• Analysis from business definition to resources & capabilities

What are they doing well? What are they not doing well? Justify

Please provide in-text citation and references at the last page, using Harvard referencing. Remember that this is talking about the business level (Ritz-Carlton in Singapore). Not the corporate level (Ritz Carlton Hotel). Look through the picture guideline carefully.