Module Five Short Paper: Five I’s Strategic Analysis
Facebook has been surrounded by controversy. In 2017 the company lost around 2.8 million U.S. users under the age of 25. The prediction for 2018 is not much
better. Mark Zuckerberg, Facebook’s CEO, has stated that due to the current controversy the amount of time users spend on Facebook has reduced by 50 million
hours each day thus far in 2018.
A strategic analysis of Facebook using the Five I’s can help you better understand the crisis as well as how the organization should manage it. In order to use the
Five I’s in a strategic analysis, it is significant for you to gain an understanding of the history of the company. This will help you determine how to strategically deal
with stakeholders to avoid future public relations issues. Read pages 6-15 of “Facebook Fake News in the Post-Truth World,” a Harvard Business Review case
study.
In addition to reading the Facebook case study, learn about the Five I’s strategic analysis stages by reviewing page 52 of your textbook, Business, Society and
Government Essentials. Additional information on the Five I’s can also be found in the module overview.