Assignment:  Identify a company; apply principles of strategic management with FOCUS on the ADR framework to increase market share in the business.  I chose to do it on Chick-fil-a.  The paper must include an overview of the industry and competitors and explain the reason for the approach.  At least 2000 words ( I would like to stay close that that).  My writing style is very simple as I tend to write so that everyone can follow the paper.  Double space, APA style with citation/reference page.

Some of the competitors that I would like to include in my papers are:  KFC, Popeye’s, Zaxby’s, McDonalds, and PDQ.

I chose Chick-fil-A:  Some of my reasoning…A prime Franchise deal with quality and loyalty to their product, customer service, hours of operation, close on Sundays, managerial style philosophy, very little advertisement….

How can they expand globally to other locations like McDonald (well known and floods the airway) and KFC both have a presence in other countries (Middle East, South America, etc)

Other things to consider for the paper:  attractive vs unattractive industry as it relates to the competitors.

Competitor analysis, goals, strategies, assumptions, capabilities, response, etc.

Just wanted to provide with some pointers on some of what could possibly be included in the paper.