my chosen company is IKEA .
paper should includes:
1 Strategy what is it (According to porter, chandlers)
2. Provide an overview of yours chosen organisation
3 Strategic choice/position
Demonstrate an understanding of business strategic position and competitive advantages
(Porter’s five Forces)
4 Resources and capacities
-VRIO
Unit Learning Outcomes assessed:
On completion of this unit you should be able to:
1. Demonstrate the following knowledge and understanding
• A systematic understanding and critical appreciation of theories and models of strategy and strategy development in a global organisational context to inform management practice and make recommendations to improve business performance.
2. Demonstrate the following skills and abilities
• Critically apply and reflect upon suitable frameworks to analyse the internal and external business environment as sources of sustainable competitive advantage.