advanced care plan campaign
You are to imagine your team has been shortlisted by the funding agency and you are now presenting the key
points of your proposed campaign to the decision-makers from this agency. Your objective is to impress them
with your insightful and realistic design for an Advanced Care Planning Communication Campaign.
The decision makers (the three assignment assessors) will be looking for evidence of two sound audience
analyses. Firstly, you need to consider what the decision makers (audience 1) will expect from a team of
communication managers who are seeking to win the contract to run the campaign. Secondly, you need to
consider what types of audiences within the public (audience 2) you are seeking to influence by your campaign.
points of your proposed campaign to the decision-makers from this agency. Your objective is to impress them
with your insightful and realistic design for an Advanced Care Planning Communication Campaign.
The decision makers (the three assignment assessors) will be looking for evidence of two sound audience
analyses. Firstly, you need to consider what the decision makers (audience 1) will expect from a team of
communication managers who are seeking to win the contract to run the campaign. Secondly, you need to
consider what types of audiences within the public (audience 2) you are seeking to influence by your campaign.
