The impact of digital marketing platforms on traditional marketing channels

 

This should be an analysis and synthesis of the literature pertaining to your topic. You should ensure that you read up-to-date sources and assess current academic concepts and models relating to that topic and the research question and objectives developed.

 

  • Introduction
  • Is the domain explained?
  • Is there a rationale for the chosen topic?
  • Are the main sources stated?

 

  • The Main Body
  • Is there a clear structure?
  • Does the review flow into a logical progression?
  • Does the review convey the thinking of the writer?
  • Use of secondary sources, citation, references, synthesis, critique, chronology, seminal works, models?
  • Is the current position conveyed?
  • Is there a set of emergent conclusions?

 

  • Conclusion
  • Is there a clear concluding statement?
  • Is there a clear implication for further research?
  • Are research questions specified?
  • Are there emergent themes?
  • Is the literature review conclusive?
  • Has a theoretical or conceptual framework been identified?

 

 

 

LENGTH REQUIRED

 

2500-3000 words +/- 10%.  Any deviation from this will be penalised.

 

 

FORMATTING AND LAYOUT

 

 

Please note the following when completing your written assignment:

  1. Writing: Written in English in an appropriate business/academic style
  2. Focus: Focus only on the tasks set in the assignment.
  3. Length: 2500 – 3000 words
  4. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre space at each edge, double spaced and pages numbered.
  5. Document format:
  6. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
  7. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

 

 

The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.