The question which should be answered:
“What is influencing the growth for e-retail companies in the US and in the UK, particularly home delivery of groceries? Who are the key players? How the players are competing precisely to overcome those obstacles?”
Mainly focus on market trends, technological development, consumer’s behaviour and other factors which influence the growth of this market.
In the begging, identify general patterns and problems in this case, and then explain them in terms of how the actors compete and how consumers behave.
In terms of players, focus on:
1) Physical retailers who started offering home delivery and online ordering.
2) Online retailers who offer these products, particularly Amazon.
3) Groceries start ups e.g Farmstead and Thrive Market
The assignment brief will be downloaded with in additional materials and other guidelines should be found there.
In addition, all lecture notes will be added. Please let me whether you have access to Mintel or other databases. If not I will provide you with any relevant reports to use. There are two links for useful reports:
http://academic.mintel.com/display/907582/?highlight#hit1
http://academic.mintel.com/display/858915/
There are links to other documents I found, which might be helpful.
https://ac-els-cdn-com.manchester.idm.oclc.org/S0272696305000938/1-s2.0-S0272696305000938-main.pdf?_tid=0a59f068-9be1-4057-a39f-7f79c1b62f53&acdnat=1541523975_fc50a8b8a5b3e406aef727f65956fe8d
https://ac-els-cdn-com.manchester.idm.oclc.org/S0272696305000513/1-s2.0-S0272696305000513-main.pdf?_tid=a80622b6-05bb-43af-b9e4-b8fae1dc70d2&acdnat=1541524009_4dae68e7badfea9a419d1c0fb4694ade
https://www.researchgate.net/profile/Brenda_Cude/publication/235317432_Consumer_Response_to_Online_Grocery_Shopping/links/57aa11af08ae0932c96e5c04/Consumer-Response-to-Online-Grocery-Shopping.pdf
https://www.researchgate.net/profile/Tomas_Hult/publication/235306854_An_exploratory_analysis_of_extended_grocery_supply_chain_operations_and_home_delivery/links/58a124b445851598bab86ca9/An-exploratory-analysis-of-extended-grocery-supply-chain-operations-and-home-delivery.pdf
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.628.3610&rep=rep1&type=pdf
http://lib.tkk.fi/Diss/2003/isbn9512265826/article2.pdf