Innovator Globalization Research Project

Deliverable: Every year, Center for Global Management and Jack H. Brown College of Business co-organizes the Annual Inland Empire World Trade Conference, jointly with the airport and the U.S. Department of Commerce. At the Conference, the Center recognizes our region’s innovative businesses who have the promise for growth in international business, as well as those who have demonstrated growth in their international business. Your project is to research the challenges, opportunities and strategies for any one selected Inland Empire business from your sector category in broadening their value proposition to new, global marketplaces.

Guidelines: A written group report and a group presentation are expected. The written group report of about 3000 words (excluding appendices and references), in addition to proper style, must be typed, with pages numbered and appropriate headings. The report is based on both secondary research using library and reliable internet resources, as well as primary research, in terms of making contact with specialized experts, government agencies, and/or businesses. Make sure to apply the relevant course concepts while writing your report. All exhibits must be integrated within the report, numbered consecutively, with appropriate format, headings and labels, and clear acknowledgement of the data sources. References should be in the APA format.
Each group will be responsible for researching and developing a globalization plan for an innovative Inland Empire business from their assigned sector category.
Sector categories
1. Transportation – products, parts and supplies for ground, water and air transportation
2. Infrastructure – equipment, tools, and supplies for ground, water and industrial infrastructure
3. Office & technology – products, devices, and supplies for use in office
4. Food & beverage – products, ingredients, packaging, processing equipment, preparing tools, and serving supplies
5. Health & Lifestyle – products, equipment and supplies
6. Sustainability – recycling, renewables, and green

Guidelines for the Globalization Report (use your own headings to cover these themes in your report)
1. Market Participation Strategy
Conduct an objective assessment of the firms in your sector category to participate in international business.
a. CAGE distance framework: Using CAGE model, and based on the resources, experiences, and relationships of the Inland Empire firms in your sector category, analyze and rank the top three global markets for the international business opportunities.
i. Cultural factors – What cultural sensitivities exist with respect to foreign products and services in your sector category? How open is the society to the foreign firms operating in your sector category? What are the flagship collaborations exist between the American firms and the local firms in your sector category that would ease the cultural distance?
ii. Administrative factors – consider issues such as overall political and regulatory stability and risks, Free Trade Agreements, foreign government policies for the target products/ services, intellectual property protections and risks, taxes and duties (sales tax/ VAT, business taxes, import/export duties), business license and laws regarding foreign ownership and purchase of land, utilities (power and internet availability and cost).
iii. Geographical factors – how much is the geographical distance? What factors are helping to reduce this distance (e.g. growing two-way exchange of goods, information, people, etc. between the two nations)? What factors are expected to increase this distance (e.g. political differences)?
iv. Economic factors – consider issues such as disposal income, size of the market, and profile and broad-basing of users for your sector/ category.

b. Globalization business strategy: Investigate how the firms from other leading regions use AAA strategies to globalize in the market regions you have selected.

c. Converting distance into advantage: Investigate how the Inland Empire firms in your sector category are converting distance into advantage. Also, investigate how firms from other regions in your sector category have converted distance into advantage.

d. Globalization distance and You: How knowledgeable are your group members about your proposed target markets? What sources have contributed to your group’s knowledge? What additional training would members in your group need to be ready to become international trade leaders for the Inland Empire firms in your sector category?

2. Globalization Business Model
Investigate the context and approaches for the globalization business model of the firms in your sector category.
1.
a. Entry modes: What are the top three modes of entry used by the American firms in your sector category for expanding into the target markets you have selected? Why are these the most popular modes of entry – how do these modes help these firms achieve globalization more effectively, compared to other modes?
b. Globalizing the value proposition: What challenges have the American firms in your sector category experienced in globalizing their value chain into the target markets you have selected? What strategies have they adopted to overcome these challenges? How have they globalized their value chain? What type and segments of customers have they targeted, what is the size of this market, what are the needs and purchase behavior of customers?
c. Globalizing the value infrastructure: What are the strategies of the American firms in your sector category for globalizing the value infrastructure in the target markets? What is the profile and capabilities of the key target market suppliers in this value infrastructure? What is the availability of skilled workforce in this value infrastructure – either through training institutes or through vendors who specialize in these activities? What type of activities can local workers and vendors perform without significant additional training from the American companies? What are the training needs?
d. Globalizing strategy and organization: What other competing and potential collaborator firms operate in your region – both local as well as MNCs? How large are these firms, what are their capabilities, and what strategies do they use? What are their strengths and weaknesses compared to the firms in the inland Empire? What strategy and organization do these firms use for their global operations?

3. Implementation & Contingency Plan
1. Globalization strategy: What specific AAA globalization strategies should the Inland Empire firms use to successfully enter/ grow in the targeted overseas markets? How should they go about globalizing their value proposition and value infrastructure?

2. Globalization organization: What type of organization structure should the Inland Empire firms use? Why?

3. Globalization human resources: What new types of human resources would be needed for the Inland Empire firms to globalize in the targeted overseas markets? How should the firms go about attracting/ developing such talent?

4. Globalization benefit cost analysis: What would be the strategic benefits of globalization for the Inland Empire firms in your sector category? What are the potential risks of globalizing into the target markets? What potential backlash might your firm face in its globalization drive? How should it prepare itself?

4. Grammar and structure:
Your report should have
1. A provocative title that clearly and concisely conveys the focus of your paper and engages the interest of your audience.
2. A strong thesis statement that makes a clear provocative claim in response to your research question. It is uniquely your claim.
3. Strong topic sentences that make a clear, provocative sub-claim of the thesis and organize the body paragraphs.
4. Specific examples from your research that you carefully analyze to support your claims.
5. A developed exposition based upon a few good examples, rather than a list of unanalyzed details or mere information summary.
6. Effective incorporation of sources with accurate representations of their views and a clear, controlling role for your own voice in the conversation
7. A coherent analysis with a logical progression held together by strong transitions.
8. Correct APA citation format and Works Cited list
9. Clear and correct diction, punctuation, and grammar.

This is the organization that the project is on
Gro-Power Inc. (Sustainability Sector)
http://gropower.com/commercial.htm
I only have to do the highlighted section reaching 750-800 words