What is integrated marketing and what is the value of integrated marketing for companies? Think about your favorite brands. Do you feel as though you have a “relationship” with any? What do the companies that support these brands do to ensure you are happy in the relationship?

answer the following questions, in the form of a short essay. Your response should be 3 pages double-spaced.

Questions

What is integrated marketing and what is the value of integrated marketing for companies?
Think about your favorite brands. Do you feel as though you have a “relationship” with any? What do the companies that support these brands do to ensure you are happy in the relationship?

Do you an advocate of any brand in social media ? How do you express your support for this brand in social media (youtube, Facebook, Instagram, blogs etc)
View this video by Aston Martin.
Would you classify this video as a form of advertising ? Why yes, why no.

Review the campaign for Lean Cuisine “Weigh this”. View the following video:
https://www.youtube.com/watch?v=h1I_hFwzOYA. (Links to an external site.)Links to an external site.

Read the case study for Lean Cuisine in this week’s module (Bold Ogilvy Awards.doc).
-What makes this campaign an integrated campaign?

-What makes this campaign successful according to your opinion?