Explain the role of marketing and how it interrelates with other functional units of an organisation. The submission is in the form of a 10-minute PowerPoint presentation and speaker notes. 5 minutes will be allocated for questions. In this task you have applied for a position as a marketing executive for your selected organisation and been shortlisted for an interview. At this interview you have been asked to prepare a short presentation on:
1. The concept of marketing, including current and future trends, an overview of the marketing processes.
2. An explanation of the role and responsibilities of a marketing manager in the context of the organisation.
3. An explanation of how marketing influences and interrelates with other functional departments of the organisation.
4. The value and importance of the marketing role in the context of the organisation.
5. The significance of having effective interrelationships between different functional departments.

The suggested industry sectors and organisations to pick from you will find from the file below.