The Market Penetration Plan is the third section of a business plan. The business plan is for a leasing company which is covered in the two documents attached.

For the Market Penetration Plan create a 700-word plan for market penetration of a 3-year period of time:

• Explain the major components of your marketing plan.
• Examine your distribution and pricing plans.
• Explain the major components of your marketing plan.
• Examine your distribution and pricing plans.
• Explain your business purpose.
• Explain your pricing strategy.
• Evaluate which type of advertising is the most beneficial to your business/product.
• Evaluate whether that type of advertising matches up to your offering and pricing and whether you can afford it.
• Explain whether it fits your image of your business.
• Determine whether your customers will need to be educated about your business/product.
• Explain whether you will need to hire a marketing expert.