You are creating a 4 minute video!
Pick a small business or nonprofit organization, preferably one you care about. (Perhaps owned or run by a family member or friend [or yourself]).
Pick a SMALL business or nonprofit—preferably one that you know well or care about. Please DON’T PICK A FRANCHISE OR MAJOR CHAIN! (Also, no bars or pizza restaurants!)
Why small? You have more of an ability to learn about it, see its strengths and shortcomings, and develop a better marketing program for it.
Then, clearly connecting what you are saying to the concepts or examples from the book or guide sheets, describe their marketing shortcomings—what are they doing wrong, and what might be improved?
Treat this much like you are a marketing consultant – identify what they are doing now, and what in your opinion they should consider doing from a marketing perspective. As you do – be sure to explain why they should follow your recommendations. You must cite examples from the course to support your recommendations.
Don’t use these exact words, but you might say something like:
Chapter 5 describes (and clearly explain a point from the chapter) and Acme Fabricators is not thinking about this. They could market better if they worked on this by (and discuss a solution).
You could describe 3, 4, or more problems where the business could benefit from the concepts in the chapters and their solution.
You only have 4 minutes! So don’t spend a lot of time describing the business! A picture (video) is worth 1000 words.
Use the course tools, from the marketing mix (4 Ps) to the advertising, promotional, and other concepts we discuss in the course. How should the small business or nonprofit innovate their marketing?
Two last things: 1) Maybe they need a new sign, but don’t spend time on it. It’s not a concept in the course and we won’t give credit for it. 2) we’d really like it if YOU would appear, at least for a moment or two, in the video!
this is my preferred business in Tuscaloosa, AL
if you have a better choice in the states of AL, CT, or NY that will be fine too as long as it is within the parameters of the assignment
WHAT I NEED IS THE SCRIPT AND RESEARCH DONE for the above video I am too shoot.
Sources to be used
Marketing 14th Edition
ISBN-13: 978-1259924040
ISBN-10: 9781259924040
https://prezi.com/view/Ve8MyWqiFHP1oW65gUbl/
https://prezi.com/view/xPQ0L3wUkXl8zk1Hi4zX/
