In this essay question you have to use research and examples to make arguments about two issues: 1) how influential the media is; and 2) the need for regulation. First, consider what we know about how media is consumed today and how this is different from 20 years ago. Do these changes mean that media today is less influential than it was? Second, given these changes and your proposed level of influence, how important do you consider regulation? Important: answer this question in relation to one specific area of media specialization: advertising (and use the research related to media law)

Major Research Paper
1. You identify key legal and/or ethical issues raised by the question [10 marks].
2. You make an argument and take a position [10 marks].
3. You use research [10 marks].
4. You write 1500 words of understandable text (you can go over or under the word limit by 10%) using APA [10 marks].

Marking Sheet: Major Research Paper
Criteria Fail Pass Credit D/HD
1. Legal and ethical issues
[10 marks] You have not identified the key legal and ethical issues raised by the question – in other words, you have overlooked the really important issues. You identify key legal and ethical issues raised by the question. Your identification of legal and ethical issues is quite thorough. Your identification of legal and ethical issues demonstrates an intelligent and considered grasp of the law and ethics.
2. Argument [10 marks] You don’t appear to have an argument – you are describing issues/ideas/ examples without making a point. You have an argument (but it is obvious, well- trodden and to-be- expected). Your argument is developed logically and demonstrates some original thinking. Your argument is cohesive, original and convincing.
3. Research [10 marks] You don’t demonstrate any use of research. You use research, but it is entirely from the unit/class; OR you simply describe/summariz e/quote research. You use some of your own sources to effectively support your discussion. You use your own sources in detail, and strategically, to develop your discussion.
4. Writing [10 marks] You have gone over or under the word limit; OR, your writing is not understandable. You write 1500 words of understandable text (you can go over or under the word limit by 10%) using APA. Your writing is mostly clear well structured. There are some minor issues with your use of APA. Your writing is clear, elegant and well structured. No issues with APA.