Your parts

Under the title “Marketing of a Tourist Destination”, the importance of tourism for the economy, both globally and Croatian, is addressed by the theoretical part of the significance and role of marketing of tourist destinations in the management of the same, emphasizing the specifics of the services in the services sector.

In the part of the paper titled “Branding of the destination as a precondition for positioning”, the significance of the interior, the elements of the interior design of the destination, the phase of creation within the destination as well as the challenges that the branding of the destination carries with it.

Positioning as a key element of competitive advantage is the title of the xxx part of the work and apart from the definition in which the positioning formula is set up, the difference in the positioning concepts and the unique sales proposition are considered, often used as synonyms, although not in their fullest sense. The strategies, process, and positioning stages of the destination are considered, and the best examples of branding and positioning in practice are discussed.