Present a current critical strategic analysis of ONE Business Unit
within General Electric
You are required to cover the following topics covered in the module:
 Resource Audit
 Value Systems
 Product/Service portfolio (BCG Matrix)
 Potential future strategic growth
o Identification of options
o Evaluation of options
You may want to focus the analysis on a specific product. This is fine but you will need to
make the focus of the analysis clear to the reader.
News & Web Links
The links below provide some starting points but students MUST add their own detailed
research to develop the analysis:
https://www.gepower.com/
http://www.marketwatch.com/investing/stock/ge/news
https://www.theguardian.com/business/generalelectric
https://www.bloomberg.com/quote/GE:US
The following structure is required for the submitted report:
1 Introduction to the report
2 Brief strategic position of the company
3 A critical evaluation of the resources and value systems of the company
4 A critical evaluation of the product/portfolio mix within the SBU
5 A critical analysis and evaluation of KEY future directions for strategic growth
6 Recommendations
The coursework is an individual piece of work. It will be 3,000 words, inclusive of
appendices (+/- 10%). Please note that text in diagrams or tables will count towards the
word count.
Hand in date: tbc
University of South Wales (USW)
It is important that attention be focused on a strategic appraisal of the company as opposed
to providing lots of interesting facts over what interests you or what you find on the
internet. Assessment will focus on students’ abilities in applying strategic models and
frameworks in a coherent manner that enables them to develop a clear strategic view of the
strategic position being studied. You do not need to reference many academic sources in
this element of the assessment, but you must reference sources of company or market
information. Furthermore, you must reference sources for any theoretical background
that you decide to include.