Brethometer products have over time experienced tremendous success ever since the beginning of the product. The brethometer is designed in a way that ensures users carry breathalyzers whenever they want and plugs it in directly into the jacks of their smart phones. (Cooper, 1999). Once the customer is satisfied, there is increase in demand of the product and ultimately increase in sales and overall success of the company. For customer satisfaction, there must be prior conducting of field trials, market test and customer to know the tastes and preferences of the customer.

The Amazon fire phone has been named as the biggest product that did not guarantee market success (Mangalindan 2014). Even this product was designed to meet customers’ cost cutting needs; consumers could not find confidence in a product. Amazon Company did not find out the requirements, specification and relevant needs of the customer and thus, failed to position the product effectively in the market. It can also be said that it also probably failed to have accountable, dedicated, cross functional teams with strong leaders who are perfectly committed to the success of the product (Cooper, 1999).