Professional Athletic sponsorships with the alcoholic industry

Hello, My paper is for an undergrad, this paper is for a marketing class in which I must show understanding of all I have learned therefore I must present research works and references. The subject explores the relationship between professional athletes and the alcohol industry via sponsorship. the negative-positive and the hypocrisy of being able to consume alcohol while at sports events but the issues of athletes straight up endorsing the product. Must be APA with references. There is a section in which I must conduct a survey to collect data and must explain my methodology, the results must be examined and explained. I will upload slides that explain how the essay must be organized. I also uploaded what I have started but feel free to change edit that, I uploaded it for familiarization