Below are the questions you will answer in your individual written analysis. Please break these into 5 sections and answer the following question in each section:

Introduction
– What is the public relations issue (opportunity or problem) that the case is based upon?

Research
– What background (secondary) research was conducted in the case (if any)? What primary research was conducted in the case (if any)? How sufficient and effective was the research phase of the campaign?
– What key publics (or target audiences) were identified by research? According to the case, what is each public’s stake in the situation? In other words, what do various publics stand to gain or lose as a result of the situation?

Planning
– What were the campaign’s desired outcomes (goals and objectives)?
– What were the campaign’s targeted messages?

Implementation
-What traditional media, digital media, and direct communication tactics were used in the implementation phase? How effective were these tactics in achieving the campaign’s desired outcomes?

Evaluation/Conclusion
– To what degree was the campaign successful? What evaluation methods were employed to measure the campaign’s effectiveness?
– What lessons have you learned that you can apply to your practice of public relations?