Our topic is Distribution Channel for the chain « kempinski » hotel.

We need to research and present the operations of a hospitality organization and discuss how the company is reacting to a trend within the industry.
We need to understand of the latest hospitality trends using real hospitality organizations as case studies.
To be able to identify the key processes behind the services analyzed. How are Kempinski really operating to follow certain trends?
To summarize and present findings in a group work, providing evidence of research and understanding of the topic covered.

First of all we need to speak about :
-evolution
-data
-number of rooms
-companies
-number of employees
-GDP
-our company overview – using PEST & SWOT analysis
-presentation of the trend in general in the hospitality industry
-the strategy of our company relating to Distribution channel
-overview of the current challenges
-evolution of distribution channel and how it will develop
-customer satisfaction
-about the stakeholders
-return on Investment
-how it became more reliable With the Cost efficient
-explicatives graphs
-choose one of the five forces
-Entrance, suppliers, descriptors —> We need to take one of the three out of the direct competitors.

All the key points I wrote just before are the things we really NEED to have

We also need to say how the distribution channel can increase guest satisfaction and brand image.

Moreover we need to discussion about. The influence of distribution channel in Kempinski .

Not only self check-in and reservation, focus more in House not clients.

Furthermore we need to Speak about seasonality. (You could use Financial reports and graphs to help to explain the importance of distribution channel in the improvement of the hotel company chain.)

We. really need Graphs and tables.

It must be in APA style

Please find attach our project outline.