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1. Why was e-Commerce the best approach to achieve Nick Swinmurn’s vision of the perfect shoe store?
   1. . It established collaborative relationship between the company and the customers.
   2. .The e-commerce enabled Nick Swinmurn to execute his orders accurately.
   3. . It enabled the company to speed up its delivery of the products and services to the consumers.
   4. It enabled the company and Nick Swinmurn to address the customers’ needs and complaints whenever they arised.
   5. It increased the customers’ satisfaction.
   6. The customers were motivated through training and remuneration.
   7. . Nick Swinmurn managed to build his company’s culture.
   8. . The Company was in position to produce mass shoe products which were customized.

 

2. How does the overall construction of the Zappos.com…. answers

 

Content	Design	Functionality
Free deliveries and returns	365-day return guarantee and 4-day delivery window guarantee	Fulfillment of the center personnel broad latitude through addressing the customers’ needs and complaints.
Customer satisfaction	Employees training	Company’s customer focus, business strategy and culture
Building the Company’s culture	Communications and customer interaction	Customer community
Employees turnover	Intensive four weeks training program	The training program offers the employees with the company’s knowledge in regard to processes, culture and strategies. It leads to workers retention.
Employees living according to the core values	Creating of an enjoyable working atmosphere	Creation of corporate culture by embracing diversity

 

3. answers
   1. steps taken:
      1. . Opened up new fulfillment centers
      2. .Employed more workers to fulfill the customers’ demand

• . Introduced new clothing and accessories items into the website.

1. Creation of a web site that would offer huge shoes selection
2. .Zippos embraced as a valuable tool for building the company’s culture.
3. Zippos employed live sets of the employee’s core values.

1. importance:
   1. . Adoption of the Zappos enabled the company to address the customers complaints and needs hence they the customers were satisfied.
   2. . The adoption of Twitter as a valuable Twitter enabled the people to connect at a more personal level.

• . The adoption of the modern websites by the Zippos increased employees’ retention.

1. . The employees were in a better position to interact with the customers.
2. Ensured that the company created a corporate culture that embraced diversity
3. Established novel management techniques.
4. What advantages did Amazon.com bring to the merger/acquisition of Zappos.com and what did Zappos bring?

 

Amazon’s Contributions	Zappos Contributions:
Social networking	Collaboration and trading
Personalization and customization	Event notification
Richness and complexity of content	Workflow management
Global reach	Mode of payment
Ubiquity	Catalog management
Information density in terms of costs and price transparency.	Access to security control, profiling and personalization, search and content management.

 

Reference

Alepo, F. (2015). Introduction to e-Commerce and e-Business. New York Publishers