SIMULATED CASE STUDY SCENARIO

ASSESSMENT TASK: CASE STUDY ANALYSIS

PURPOSE

 

The purpose of this Case Study is to introduce to participants at the higher level education program the techniques and methodologies to analyse a marketing case.

It allows participants to build up the analytical disciplines required for analysing simple to complex simulated marketing problems and be confident to apply them in their decision making to the problems.

ASSESSMENT DELIVEARBLES

Submit a written case analysis report that addresses the following key points from the brief provided above:

 

  1. Identifies organisational products or services

 

  1. Describes the contents of advertising briefs

 

  1. Overview of key provisions of relevant legislation, codes of practice and national standards affecting business operations

 

  1. Definition of the problem(s)

 

  1. Enumeration of decision factors

 

  1. Consideration of relevant information

 

  1. Identifying the best alternatives

 

  1. Explains principles of effective advertising for different markets

 

  1. Develops a plan for implementing the chosen alternative

 

  1. Evaluates the decision and the decision process

 

CASE ANALYSIS

 

  1. Approaching the Case and Formulating the Analysis

 

  1. Communicating the Analysis

 

 

 

 

ASSESSMENT REQUIREMENTS

 

  • Develop an advertising campaign which meets the advertiser s purpose and objectives as specified in the advertising brief, including:

 

  1. specified timelines for task completion
  2. resource requirements
  3. budgetary allocations
  4. justifications

 

  • Manage production of at least two advertisements, including: electronic and print

 

  • Plan production schedules in association with others

 

  • Select appropriate suppliers

 

  • Evaluate final advertisements

 

  • Develop an advertising campaign implementation strategy

 

  • Negotiate with media representatives to get price and positions for an advertising campaign

 

  • Evaluate media performance against contractual obligations for an advertising campaign

 

  • Develop and implement an evaluation strategy for an advertising campaign, ensuring the campaign: defines standards and measurements; adheres to legal and ethical standards; adheres to budget requirements

 

  • Analyse evaluation data to develop and document recommendations for improvement in future campaigns

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ASSESSMENT DELIVERABLES

 

Submit a written case analysis report that addresses the following key points from the case study brief provided above:

 

  1. Introduction and Executive Summary
  2. Develop an advertising campaign brief
  3. Purpose and objectives for the advertising campaign
  4. Determine your target audience
  5. Prepare the advertising campaign budget
  6. Develop an advertising campaign schedule
  7. Complete the tables
  8. a) Campaign execution
  9. b) Timeline of implementation
  10. c) Contingency plan for campaign
  11. Describe in detail the production process of the campaign
  12. Evaluate and select suppliers
  13. Evaluate Advertising Production
  14. Legal and Ethical Requirements
  15. Discuss the following to demonstrate knowledge
  16. Conduct a Meeting and Presentation
  17. References
  18. Appendix(s)
  19. Overall presentation is professional including spell and grammar checked judicious use of headings, font size, layout etc.
  20. Communicate and collaborate with others in your class, as determined by your trainer, about your plan and any important aspects that you should review. Ensure you understand everybody’s points of view in the group allocated to you. Evaluate the views and see where improvements can be made, and adjust accordingly.
  21. All sources are referenced consistently and comprehensively using the recommended APA referencing system as prescribed in the Learner Guide