This should be the outline for the Short Paper:6 Pages

• Title Page (Does not count in the page limit)
• Body of the paper
• References (Included in the page limit)
• Appendices (Does not count in the page limit) — Things that could go in the appendices are questionnaires and interview guides.

Also, here are some helpful hints and websites for your papers (organized by Options):

Option 1: Create sponsorship proposals for a sport organization and an endorsement deal for an individual athlete.

• How to Become a Sponsored Athlete: https://www.freelapusa.com/how-to-become-a-sponsored-athlete/
• Example of a Sponsorship Package: https://www.slideshare.net/irondragonjkd/muhsin-corbbrey-sponsorship-press-kit-ver30
• Sample Applications: https://lovefitnessapparel.com/pages/athlete-sponsorship-application

 

Option 2: Examine one sports network or sports entity and its relationship with customers/consumers. Use secondary and primary research.

• Building a Survey: https://www.qualtrics.com/blog/10-tips-for-building-effective-surveys/
• Your survey must have the following:

• • a. Age
  • b. Race/Ethnicity
  • c. Gender
  • d. Location
  • e. Experience with the brand/entity/network
• Pro Tip: If you have access to a Google account, use Google Forms to build your survey. You can build unlimited questions and get unlimited responses.How to use Google Forms:  https://gsuite.google.com/learning-center/products/forms/get-started/
• Pro Tip: If you would prefer to use another application, I would recommend TypeForm or SurveyMonkey to build your survey. HOWEVER, you can only get 100 responses and ask 10 questions. https://www.typeform.com/
• Sample Measures for Use:

• • Grunig and Hon (1999) relationship measures: https://www.instituteforpr.org/wp-content/uploads/Guidelines_Measuring_Relationships.pdf
  • Relationship Marketing Orientation: https://pdfs.semanticscholar.org/0835/c11fbbd3759989d8210a99a5df1f484da390.pdf