1. This assignment must refer to the Assignment 1- Starbucks (PPT).
2. There’s a failure assignment with feedback provided. Please refer to the feedback.
There are the things I need to emphasise about the assignment:
1. Limit the word counts to 2500 max!
2. Please do accordingly to the SBM plan structure as I just uploaded.
3. PR: mock-up visuals?
4. Sales promotion: mock-up visuals?
5. Direct marketing: Please amend accordingly to Assignment Feedback
6. Radio Advertising & TV commercial: radio scripts & storyboard for the TV commercial?
7. Timing and Budget strategy- need to list out when (month/year) would each one take place? ONE YEAR plan! There’s no evaluation chart to explain & evaluate alternative plan if 1st/2nd quarter is not effective???????
8. Redo Evaluation and Recommendation-Don’t copy from the Assignment Feedback.