Objective Goal 4 pages of Written Proposal of Midterm Project for Breeze Promotion

Introduction
a) Explanation of how you understand the brand.
i) History, Origin
ii) Current crisis
______________________________ #1. one member for part a)

Body:
b) Explanations of what strategies and tactics you propose for this campaign.
Create a digital strategy that helps them rebuild their brand for the next generation.
(1) How can this brand captures the hearts (and dollars) of both nostalgic millennials and their off spring?
____________________________________________________# 2 for part b)

(2) How can they capitalize on macro-level trends in the market?
(The client is open to using social media, web and mobile tools to reach out to their audience, and are willing to support the right strategy with community engagement, sponsorship, paid media, and any other resources needed (within reason) to ensure the success of this campaign.
1. Social media
2. Web
3. Mobile tools
__________________________________________________# 3 for (2) 1.2.3

4. Community engagement
5. Sponsorship
6. Paid media
_________________________________________________# 4 for (2) 4.5.6

#5 for consolidating the paper make into Powerpoint as Visual Aid for pitch presentation on

Meanwhile; please update and contribute any new ideas on google document so #5 will have more time to enrich the content simultaneously.