identifying the top issue facing the firm you have chosen (this may be a problem or an opportunity).You will need to convince me that the issue you selected is the highest priority one. For your issue, you will discuss the relevant causes and impacts. Your recommendations are another important aspect of this assignment. They must effectively address your issue and you must provide sound reasoning to support your views.

At the end of your recommendations section, you need to identify the key functional areas of the organization that must be involved to implement your proposed recommendations. Do you need production, marketing, human resources, legal, etc.? Who needs to be in the room when this decision is made? Should they be involved on the front-end or simply responsible for carrying out the plan? What level(s) (top, middle, first-line, non-managerial) are necessary to implement your recommendation? Does the answer to this question, impact who should be involved in the planning and organizing stages?

Your completed assignment will consist of a title page, the body of the report (the body should be 3 to 4 pages—see below), a reference page, and an appendix.

 Title page
 Body of report
o One paragraph introduction – bring the reader up to speed on the company and its overall situation.
o Financial Analysis (Complete Graph and then analyze – Approximately one to two paragraphs)
 Ratios – Profitability: ROA; Leverage: Debt –Equity; Liquidity: Current Ratio for firm and industry.
 Comparison and analysis of company’s ratios with industry ratios.
o Main Issue (Approx. 1 paragraph to define and justify your selection)
 Cause(s) of issue (Approx. 1 paragraph)
 Impact(s) of issue (Approx. 1 paragraph)
 Recommendation(s) for issue (1 ½ to 2 pages)
 References (Eight minimum—APA style)
 Appendix (Initial and updated SWOTs with APA in-text citations)