Using the knowledge acquired through Chapters 1 to 3 of Tuckwell’s Integrated Marketing Communications referring to the three PowerPoints, please choose a Brand or Company and conduct the following analysis:

• Explain why this Company has been successful, innovative, and effective in its marketing strategy with a particular brand, including a breakdown of the demographic, segmentation, psychographic and other profiling used by the Company to achieve its strategic and financial aims with that brand

 

• Provide strengths, weaknesses, opportunities or threats (SWOT) to the Company’s marketing and brand positioning

 

• Give a brief conclusion summarizing your analysis, including any arguments for and against using the marketing strategy by the Company

Requirements:

• Assignment should be written in essay form, using full sentences, whole paragraphs, and proper grammar, including correct punctuation and spelling

 

• Use 12-point font, double spaced pages, with regular typeset margins

 

• All unoriginal material and thoughts should be cited and footnoted to avoid plagiarism

 

• Maximum length of the Assignment is three (3) pages long and 750 words, including student name and title. Please ensure the course name and professor’s name is on the assignment along with the date.

 

• Assignments beyond the 3 page limit will be penalized 10% for each additional page beyond the page limit