sustain competitive advantage, a firm must acquire and control valuable, rare, inimitableresources and capabilities, and the organization must be able to exploit those resources and capabilities effectively. This is often captured in the acronym (VRIO).

Using Barney’s characteristics (VRIO), select a Middle Eastern company with which you are familiar and identify which resources are most important for their competitive advantage.
Based on your analysis of the company’s resources, make recommendations to the firm’s management as to which of the resources you have identified should be invested in (or divested) and/or which resources should be acquired.

please use the book or ppt to support your arguments.
its chapter 3 in the book ( slide 125 onward )