The task is about brand crises. The issue is “In what way can a brand’s reputation be affected by social media crises”.

The brand you are going to dicuss are Zara, the brand crisis with Zara where they had a campaign picture where two thin models were modeled on the picture and the text was “Love your curves”. The models hardly fall into the category of formal models, and the picture has created a debate on social media. And the second  brand is Dolce&Gabbana. D&B  China crises they`ve had (search it up) the racist commercial video where a model tried to eat italian food with chopstick without sucess (search it up), where they was a big talk about it on social media and boycot capaign and so on..

 

When answering the task (1, 2 and 3) it is very importent that you add both the name of the book, the author and the page numbers for every thing you refer or think, or definitions. You must always show sources of where you refer to something and where you explain something. Use the examples above, those mentioned above.