Write a 3 year strategic marketing plan for Cole Haan UK, to take their turnover (i.e. sales) from $1m (£760,000) in 2019 to $7m (£5.5m) by the end of 2022.

The plan should include:
1. An Executive Summary
2. A brief situational analysis, including SWOT, and key issues
3. Marketing objectives for the 3 year period
4. The broad marketing strategy to be followed for the 3 years, in terms of targeting and positioning and an outline of the marketing mix.
5. A detailed plan for Y1
6. A rough financial forecast for the 3 years down to contribution

You may assume their gross profit margin is 60%, and that A&P budgets in this industry are typically 3% of sales.
*Please do a section for appendix of graphs and tables*